Title	COME TOGETHER
Brand	H&M
Product/Service	H&M
Category	A12. Achievement in Production
Entrant	adam&eveDDB London, UNITED KINGDOM
Idea Creation	adam&eveDDB London, UNITED KINGDOM
Production	RIFF RAFF London, UNITED KINGDOM
Production 2	FINAL CUT London, UNITED KINGDOM
Production 3	THE MILL London, UNITED KINGDOM
Production 4	FACTORY London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Group Chief Creative Officer
Ben Tollett	adam&eveDDB	Group Executive Creative Director
Richard Brim	adam&eveDDB	Chief Creative Officer
Erik Zetterberg	H&M	Global Head of Creative
Daniel Hartmann	H&M	Head of Marketing
Lars Nilsson	H&M	Producer
Boshra Sadegiana	H&M	Project Manager
Till Diestel	adam&eveDDB	Creative
Tim Vance	adam&eveDDB	Creative
Paul Knott	adam&eveDDB	Creative
Tammy Einav	adam&eveDDB	Joint CEO
James Rowe	adam&eveDDB	Business Director
Lucie Georgeson	adam&eveDDB	Agency Producer
Olivia Chittenden	adam&eveDDB	Account Director
Lisa Margulis	The Directors Bureau & Riff Raff	Executive Producer
Matthew Fone	The Directors Bureau & Riff Raff	Executive Producer
Julie Sawyer	The Directors Bureau & Riff Raff	Producer
Wes Anderson	n/a	Director
Bruno Delbonnel	The Directors Bureau & Riff Raff	DOP
Joe Guest	Final Cut	Editor
Gemma Humphries	The Mill	Post Producer
Jonathan Westley	The Mill	VFX Supervisor
Anthony Moore	Factory	Sound Designer

Brief Explanation

Introducing our first holiday campaign for H&M, “Come Together”, directed by the extraordinary Wes Anderson and starring the brilliant Adrien Brody. The story takes place on Christmas Eve, with Brody as the conductor on a train full of passengers travelling to join their loved ones for the holiday.

Results

The production was a challenge; creating a feature-film short in three months’ time and bringing the vision and iconic look of Wes Anderson to life was no mean feat. The need to balance a clearly ownable and differentiating aesthetic with a brand that is incredibly focused on great, affordable fashion presented many obstacles throughout production. When should we set the story, and how stylized should our production be when our clothing and fashion is by its very nature modern? By setting this film in a neutral place and time we could achieve this. The marriage of fashion, style and emotional story-telling proved challenging throughout the process, however the combination of a clear concept, strong creative vision meant that the fashion seamlessly integrated into the film – allowing emotional message and fashion sensibility to co-exist in a single, charming short film.