FALL FASHION

Bronze Eurobest
TitleFALL FASHION
BrandH&M
Product/ServiceH&M
Category A04. Production Design / Art Direction
Entrant adam&eveDDB London, UNITED KINGDOM
Idea Creation adam&eveDDB London, UNITED KINGDOM
Production CAVIAR London, UNITED KINGDOM
Production 2 TRIM EDITING London, UNITED KINGDOM
Production 3 ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Production 4 FACTORY London, UNITED KINGDOM
Production 5 OHLOGY London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest adam&eveDDB Group Chief Creative Officer
Richard Brim adam&eveDDB Chief Creative Officer
Genevieve De Rohan Willner adam&eveDDB Creative
Selma Ahmed adam&eveDDB Creative
Erik Zetterberg H&M Global Head of Creative
Daniel Herrmann H&M Head of Marketing
Boshi Sadegiani H&M Project Manager
Lena Ostlund H&M Art Buyer
Fred Malros H&M Post production manager
Anthony Falco adam&eveDDB Chief production officer
Jack Bayley adam&eveDDB Agency Producer
Tammy Einav adam&eveDDB Joint CEO
Sam Brown adam&eveDDB Business Director
Jo Lorimer adam&eveDDB Account Director
Fizzy Keeble adam&eveDDB Account Manager
Sorcha Shepherd Caviar Executive Producer
Jane Lloyd Caviar Producer
Karim Huu Do Caviar Director
Daniel Bouquet  Caviar DOP
Leila Sarraf Trim Editor
Josh Robinson Electric Theatre Collective  Post Producer
Giles Cheetham Electric Theatre Collective VFX Supervisor
Henrik Hawor   Electric Theatre Collective Music Supervisor
Jack Hallett Factory Audio Engineer
Ruth Gaughan adam&eveDDB Integrated producer
Viki Bingham adam&eveDDB Social media creative
Rebecca Wilson adam&eveDDB Social media manager

Brief Explanation

This film shows the transformation of a timid woman into a swaggering, mic-dropping one – singing along to a karaoke film in Tokyo. An immersive Karaoke world was created: Post effects were applied throughout, and once the film was finalized, it was re-filmed off a TV screen for an authentic VHS look. Retro type was crafted to appear as lyrics at the bottom of the screen. In this world, an androgynous figure in a backstreet spins round - it’s Naomi Campbell. She lip-syncs to her late friend George Michael’s Wham! Rap. Following her lead, a cast of diverse talent sing along, each one in their own beautiful and unique visual setting. Surreally suspended mid-air in pink blossom, scaling the branches of an old Japanese tree, cruising on a bespoke neon motorbike. It takes a track about unemployed male empowerment, and turns it into a film about global female empowerment—through fashion.