Title	FALL FASHION
Brand	H&M
Product/Service	H&M
Category	A08. Use of Licensed or Adapted Music
Entrant	adam&eveDDB London, UNITED KINGDOM
Idea Creation	adam&eveDDB London, UNITED KINGDOM
Production	CAVIAR London, UNITED KINGDOM
Production 2	TRIM EDITING London, UNITED KINGDOM
Production 3	ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
Production 4	FACTORY London, UNITED KINGDOM
Production 5	OHLOGY London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Group Chief Creative Officer
Richard Brim	adam&eveDDB	Chief Creative Officer
Genevieve De Rohan Willner	adam&eveDDB	Creative
Selma Ahmed	adam&eveDDB	Creative
Erik Zetterberg	H&M	Global Head of Creative
Daniel Herrmann	H&M	Head of Marketing
Boshi Sadegiani	H&M	Project Manager
Lena Ostlund	H&M	Art Buyer
Fred Malros	H&M	Post production manager
Anthony Falco	adam&eveDDB	Chief production officer
Jack Bayley	adam&eveDDB	Agency Producer
Tammy Einav	adam&eveDDB	Joint CEO
Sam Brown	adam&eveDDB	Business Director
Jo Lorimer	adam&eveDDB	Account Director
Fizzy Keeble	adam&eveDDB	Account Manager
Sorcha Shepherd	Caviar	Executive Producer
Jane Lloyd	Caviar	Producer
Karim Huu Do	Caviar	Director
Daniel Bouquet	Caviar	DOP
Leila Sarraf	Trim	Editor
Josh Robinson	Electric Theatre Collective	Post Producer
Giles Cheetham	Electric Theatre Collective	VFX Supervisor
Henrik Hawor	Electric Theatre Collective	Music Supervisor
Jack Hallett	Factory	Audio Engineer
Ruth Gaughan	adam&eveDDB	Integrated producer
Viki Bingham	adam&eveDDB	Social media creative
Rebecca Wilson	adam&eveDDB	Social media manager

Brief Explanation

This film shows the transformation of a timid woman into a swaggering, mic-dropping one – singing along to a karaoke film in Tokyo. An immersive Karaoke world was created: Post effects were applied throughout, and once the film was finalized, it was re-filmed off a TV screen for an authentic VHS look. Retro type was crafted to appear as lyrics at the bottom of the screen. In this world, an androgynous figure in a backstreet spins round - it’s Naomi Campbell. She lip-syncs to her late friend George Michael’s Wham! Rap. Following her lead, a cast of diverse talent sing along, each one in their own beautiful and unique visual setting. Surreally suspended mid-air in pink blossom, scaling the branches of an old Japanese tree, cruising on a bespoke neon motorbike. It takes a track about unemployed male empowerment, and turns it into a film about global female empowerment—through fashion.