Title	BRITALIA
Brand	HARVEY NICHOLS
Product/Service	HARVEY NICHOLS
Category	A01. Direction
Entrant	adam&eveDDB London, UNITED KINGDOM
Idea Creation	adam&eveDDB London, UNITED KINGDOM
Media Placement	ZENITH London, UNITED KINGDOM
Media Placement 2	ZENITH London, UNITED KINGDOM
Production	INDY8 London, UNITED KINGDOM
Production 2	THE PLAYROOM POST London, UNITED KINGDOM
Production 3	MPC London, UNITED KINGDOM
Production 4	750MPH London, UNITED KINGDOM

Name	Company	Position
Ben Priest	adam&eveDDB	Group Chief Creative Officer
Ben Tollett	adam&eveDDB	Group Executive Creative Director
Richard Brim	adam&eveDDB	Chief Creative Officer
Matt Finch	adam&eveDDB	Creative
Mark Lewis	adam&eveDDB	Creative
Kreepa Laxman	adam&eveDDB	Agency Producer
Louis Cubbon	adam&eveDDB	Agency Producer
Paul Billingsley	adam&eveDDB	Managing Partner
Brittany Lippett	adam&eveDDB	Account Director
Katie Gough	adam&eveDDB	Account Manager
Jani Guest	Indy8	Executive Producer
Jason Kemp	Indy8	Producer
Manfredo Archinto	Indy8	DOP
Gary Freedman	Indy8	Director
Adam Spivey	The Play Room	Editor
Amy Richardson	MPC	Post Producer
Mark Stannard	MPC	VFX Supervisor
Jean - Clement Soret	MPC	Colourist
Sam Ashwell	750MPH	Audio post production

Brief Explanation

This film sees Italians left angry and empty handed as a result of Harvey Nichols new ‘Britalia’ initiative (a partnership with the Italian Ministry of Economic Development and the Italian Trade Industry).   The film features a famous scene from a Luigi Pirandello play, with re-written subtitles to suggest that the couple arguing in Italian are actually cursing Harvey Nichols for taking all their best fashion, food and drink.