Title	EDEKA EATKARUS
Brand	EDEKA
Product/Service	BEWUSSTE ERNÄHRUNG KAMPAGNE
Category	A04. Production Design / Art Direction
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	TEMPOMEDIA Hamburg, GERMANY
Additional Company	EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY

Name	Company	Position
Jens Pfau	Jung von Matt/NEXT ALSTER GmbH	Executive Creative Director
Anna Lichnog	Jung von Matt AG	Creative Director
Peter Ströh	Jung von Matt AG	Managing Director
Annika Bruchert	Jung von Matt AG	Senior Account Manager
Pia Mader	Jung von Matt AG	Art Director
Heiner Twenhäfel	Jung von Matt AG	Senior Copy Writer
Jankel Huppertz	Jung von Matt AG	Agency Producer
Dany Rothemund	Jung von Matt AG	Junior Copy Writer
Florian Laufenberg	Jung von Matt AG	Account Director
Timm Reinfarth	Tempomedia Filmproduktion GmbH	Producer
Alex Feil	Tempomedia Filmproduktion GmbH	Director
Anja Tirtey	EDEKA	Leitung Nationale Werbung
Sabine Herlod	EDEKA	Gruppenleitung Nationale Werbung
Amrei Stäbler	EDEKA	Projektleitung Nationale Werbung
Sebastian Schnell	Jung von Matt AG	Creative Director
Florian Lakenmacher	Tempomedia	Sound Engineer
	Supreme Music

Brief Explanation

Eatkarus is the story of a boy who had the guts to reach for the sky. Living in a town where everyone is globated and only eating a suspicious grey porridge he doesn’t seem to be quiet happy. When he observes a bird in the sky his imagination runs wild. What makes the bird fly high? With this curious question in mind the little boy starts to mirror the birds behavior. Only eating berries and building wings all winter long he slowly approaches his goal. So finally summer arrives and he has a super healthy body and when he sets out for his maiden flight the whole town can not believe their eyes. The boy though finally feels free.