EDEKA EATKARUS

Silver Eurobest
TitleEDEKA EATKARUS
BrandEDEKA
Product/ServiceBEWUSSTE ERNÄHRUNG KAMPAGNE
Category A04. Production Design / Art Direction
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Production TEMPOMEDIA Hamburg, GERMANY
Additional Company EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY
Credits
Name Company Position
Jens Pfau Jung von Matt/NEXT ALSTER GmbH Executive Creative Director
Anna Lichnog Jung von Matt AG Creative Director
Peter Ströh Jung von Matt AG Managing Director
Annika Bruchert Jung von Matt AG Senior Account Manager
Pia Mader Jung von Matt AG Art Director
Heiner Twenhäfel Jung von Matt AG Senior Copy Writer
Jankel Huppertz Jung von Matt AG Agency Producer
Dany Rothemund Jung von Matt AG Junior Copy Writer
Florian Laufenberg Jung von Matt AG Account Director
Timm Reinfarth Tempomedia Filmproduktion GmbH Producer
Alex Feil Tempomedia Filmproduktion GmbH Director
Anja Tirtey EDEKA Leitung Nationale Werbung
Sabine Herlod EDEKA Gruppenleitung Nationale Werbung
Amrei Stäbler EDEKA Projektleitung Nationale Werbung
Sebastian Schnell Jung von Matt AG Creative Director
Florian Lakenmacher Tempomedia Sound Engineer
Supreme Music

Brief Explanation

Eatkarus is the story of a boy who had the guts to reach for the sky. Living in a town where everyone is globated and only eating a suspicious grey porridge he doesn’t seem to be quiet happy. When he observes a bird in the sky his imagination runs wild. What makes the bird fly high? With this curious question in mind the little boy starts to mirror the birds behavior. Only eating berries and building wings all winter long he slowly approaches his goal. So finally summer arrives and he has a super healthy body and when he sets out for his maiden flight the whole town can not believe their eyes. The boy though finally feels free.