GENERATIONS

TitleGENERATIONS
BrandVOLKSWAGEN
Product/ServiceVW BEETLE
Category A01. Direction
Entrant VERY AGENCY Copenhagen, DENMARK
Idea Creation SHOOT HAPPENS Copenhagen, DENMARK
Idea Creation 2 VERY AGENCY Copenhagen, DENMARK
Production SHOOT HAPPENS Copenhagen, DENMARK
Credits
Name Company Position
Sune Svanborg Sørensen Shoot Happens Writer & Director

Brief Explanation

This film deals with a family conflict in an unpolished and genuine portrait of a father and a son, who go on a trip together in an attempt to reconnect after a lifetime of misunderstanding. It's a human story about real people with real, unresolved issues, where the car - an old 1979 Volkswagen Beetle - acts as a third character and works as a symbol for the differences between the characters, but at the same time a motivated space for resolution.

Execution

The director has had an extraordinary level of involvement in this film. In a close trust-based collaboration with the agency and client, he developed the film idea, wrote the script - which was very personal to him - directed and even edited the film. His personal commitment to the story was so profound that it almost consumed him.