| Title | THE TRAILBLAZER |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A01. Direction |
|
Entrant
|
HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Media Placement
|
STARCOM London, UNITED KINGDOM
|
|
Production
|
MPC London, UNITED KINGDOM
|
|
Production 2
|
MJZ LONDON, UNITED KINGDOM
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Marco Venturelli |
Publicis Italy |
Creative Director |
| Luca Cinquepalmi |
Publicis Italy |
Creative Director |
| Beatrice Mari |
Publicis Italy |
Copywriter |
| Simone Di Laus |
Publicis Italy |
Art Director |
| Alice Crovato |
Publicis Italy |
Agency Producer |
| David Pagnoni |
Publicis Italy |
WAD |
| Fabiola Miccone |
Publicis Italy |
Account Supervisor |
| Gianluca Di Tondo |
Heineken |
Senior Director Global Heineken Brand Global Commerce Heineken |
| Anuraag Trikha |
Heineken |
Heineken Brand Communication & Digital Director Global Commerce |
| Maja Mikielska |
Heineken |
Heineken Communication Manager Global Commerce Heineken |
| Matthija Van Heijningen |
MJZ |
Director |
| Helen Kenny |
MJZ |
Executive Producer |
| Donald Taylor |
MJZ |
Producer |
| Chayse Irvin |
MJZ |
DOP |
| Jono Griffith |
Work Editorial |
Editor |
| Carsten Keller, Dirk Riesenfeld, Andreu Lucio Archs, |
MPC |
VFX Supervisor |
| Philip Whalley |
MPC |
VFX Producer |
| Sandra Eklund |
MPC |
CG Line Producer |
| Deepanjal Eklund |
MPC |
Line Producer |
| Joanna Barcikowska |
MPC |
Production assistant |
| Jean-Clément Soret |
MPC |
Colourist |
| Raja Sehgal |
Grand Central Sound Studio London |
Sound Design |
| Flavio Ibba |
Red Rose Production |
Soundtrack "The Trailblazers" |
| Flavio Ibba |
Starcom |
Global Account Director |
| James Miles |
Starcom |
Global Business Director |
| Erica Rosengart |
Starcom |
Global Client Managing Director |
Brief Explanation
A group of three friends decide, for once, to follow the one who wants to spend the night in an unknown destination instead of the usual-just round the corner pub.
What happens next is an epic journey across time, sea and mountains.
A metaphor of a legendary night, born to celebrate the small act of braveness needed to leave the security of our comfort zone and broaden our horizons.
And once you arrive there, leave immediately after.
Execution
The trailblazers is a journey across four different cinematographic scenarios, each one belongings to a different cinematic genres.
Everyone is crafted and blended to drive the viewer till the very last scene, the bar and the fifth scenario, the grand finale.
To made this, we worked hard on the transitions from one world to the other.
In this way, the final results is a blend and not a patchwork of styles.