Title	THE GREATEST GIFT
Brand	SAINSBURY'S
Product/Service	CHRISTMAS
Category	A10. Animation
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Media Placement	PHD London, UNITED KINGDOM
Production	PASSION PICTURES London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	AMVBBDO	Chief Creative Officer
Adrian Rossi	AMVBBDO	Executive Creative Director
Alex Grieve	AMVBBDO	Executive Creative Director
Toby Allen	AMVBBDO	Creative Director
Jim Hilson	AMVBBDO	Creative Director
Andy Clough	AMVBBDO	Art Director
Richard McGrann	AMVBBDO	Copywriter
Rebecca Scharf	AMVBBDO	Agency Producer
Sam Fell	PASSION PICTURES	Director
Debbie Crosscup	Passion Pictures	Production Company Producer
Owen Griffiths	Jungle	Sound Engineer

Brief Explanation

The 2016 Sainsbury’s Christmas film tells the charming tale of a hard-working and devoted dad who comes up with an ingenious plan to make sure he can be with his family for Christmas. The film opens with Dave, a time pressed man who works in a toy factory in Bisby. After a series of incidents, he sadly misses his kids’ bedtime. Whilst his children sleep, he spots a gingerbread man, decorated to look just like him. He has a brainwave – and returns to work to create a series of toy versions in his likeness. The replica Daves come in all shapes and sizes – tapping monkeys, nodding dogs, toy planes and dancing robots. He sends out his replacements into the world, allowing him precious time to spend with his family and join in their much-loved Christmas celebrations