Title	MEGA CITY
Brand	JAMES WELLBELOVED
Product/Service	PET FOOD
Category	A10. Animation
Entrant	AMVBBDO London, UNITED KINGDOM
Idea Creation	AMVBBDO London, UNITED KINGDOM
Production	PASSION PICTURES London, UNITED KINGDOM

Name	Company	Position
Paul Brazier	AMVBBDO	Chief Creative Officer
Adrian Rossi	AMVBBDO	Executive Creative Director
Alex Grieve	AMVBBDO	Executive Creative Director
Mike Crowe	AMVBBDO	Creative Director
Rob Messeter	AMVBBDO	Creative Director
Nicholas Hulley	AMVBBDO	Copywriter
Nadja Lossgott	AMVBBDO	Art Director
DARAPEN VONGSA-NGA	AMVBBDO	Agency Producer
AGAINSTALLODDS	PASSION ANIMATION STUDIOS	Director
Kate Goodwin	PASSION ANIMATION STUDIOS	Production Company Producer
DANIEL BUDIN	The Mill	Editor
Sam Ashwell	750MPH	Sound Engineer

Brief Explanation

Mega City tells the fable of a boy and his faithful little dog busking in a harsh, unforgiving and natureless city. The boy seems to be saving for a fancy, shiny new bike. But he is not as materialistic as he seems. He has a purer heart and longs to let his companion experience nature for the first time. The action finds us in a dystopian English place where nature has been crowded out: Modern architecture piled like jenga blocks upon Victorian and Edwardian structures, blocking out everything but the smog and rain that envelops it - a graphic novel vision of England we seldom see. While nature is a mythical, stylised vision of the gentle English countryside