Demo Film

Film

Title	BELIEVE IN ME - GYMNAST
Brand	BARNARDO'S
Product/Service	BARNARDO'S
Category	A08. Use of Licensed or Adapted Music
Entrant	FCB INFERNO London, UNITED KINGDOM
Idea Creation	FCB INFERNO London, UNITED KINGDOM
Media Placement	JOHN AYLING & ASSOCIATES London, UNITED KINGDOM
Production	RATTLING STICK London, UNITED KINGDOM
Production 2	THE MILL London, UNITED KINGDOM

Name	Company	Position
Owen Lee	FCB Inferno	Chief Creative Officer
Al Young	FCB Inferno	Creative Partner
Chris Baker	FCB Inferno	Head of Strategy
Jack Walker	FCB Inferno	Senior Art Director
Ali Dickinson	FCB Inferno	Senior Copywriter
Jonny Ray	FCB Inferno	Business Director
Hestor Manning-Marsh	FCB Inferno	Senior Account Manager
Charlotte McConnell	FCB Inferno	Agency Producer
Jason Ayers	FCB Inferno	Head of Broadcast
Simon White	FCB Inferno	Chief Strategy Officer
Sara Dunlop	Rattling Stick	Director
Ellie Fry	Rattling Stick	Producer

Brief Explanation

The following film is shot in one take, and inspired by true events. We open in an empty bar. Glasses line the tables. Smoke rises from ashtrays. A fruit machine plays in the corner. A 14-year-old girl steps into the room. She knows this place well. This is where her dad drank. She takes it all in, but rather than tears in her eyes, we see resilience. Set to ‘Joy Division - Atmosphere’ she begins to exorcise her past through gymnastics. Using every inch of space, this is her stage to show the world what she’s made of. Her backstory is emphasised with titles “i am not my dad”, “i am not the fear he’d come home”. But as the story progresses, so does her determination; “i am free”, “i am alive”. We see a powerful portrait as she looks to camera. A title appears: “BELIEVE IN ME”.