BELIEVE IN ME - GYMNAST

Bronze Eurobest

Demo Film

Film

TitleBELIEVE IN ME - GYMNAST
BrandBARNARDO'S
Product/ServiceBARNARDO'S
Category A08. Use of Licensed or Adapted Music
Entrant FCB INFERNO London, UNITED KINGDOM
Idea Creation FCB INFERNO London, UNITED KINGDOM
Media Placement JOHN AYLING & ASSOCIATES London, UNITED KINGDOM
Production RATTLING STICK London, UNITED KINGDOM
Production 2 THE MILL London, UNITED KINGDOM
Credits
Name Company Position
Owen Lee FCB Inferno Chief Creative Officer
Al Young FCB Inferno Creative Partner
Chris Baker FCB Inferno Head of Strategy
Jack Walker FCB Inferno Senior Art Director
Ali Dickinson FCB Inferno Senior Copywriter
Jonny Ray FCB Inferno Business Director
Hestor Manning-Marsh FCB Inferno Senior Account Manager
Charlotte McConnell FCB Inferno Agency Producer
Jason Ayers FCB Inferno Head of Broadcast
Simon White FCB Inferno Chief Strategy Officer
Sara Dunlop Rattling Stick Director
Ellie Fry Rattling Stick Producer

Brief Explanation

The following film is shot in one take, and inspired by true events. We open in an empty bar. Glasses line the tables. Smoke rises from ashtrays. A fruit machine plays in the corner. A 14-year-old girl steps into the room. She knows this place well. This is where her dad drank. She takes it all in, but rather than tears in her eyes, we see resilience. Set to ‘Joy Division - Atmosphere’ she begins to exorcise her past through gymnastics. Using every inch of space, this is her stage to show the world what she’s made of. Her backstory is emphasised with titles “i am not my dad”, “i am not the fear he’d come home”. But as the story progresses, so does her determination; “i am free”, “i am alive”. We see a powerful portrait as she looks to camera. A title appears: “BELIEVE IN ME”.