2017 Print & Outdoor Craft

THE BUS TANK

TitleTHE BUS TANK
BrandAMNESTY INTERNATIONAL
Product/ServiceHUMAN RIGHTS - CHARITY
Category A01. Art Direction
Entrant ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Idea Creation ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
Media Placement OUT OF HOME MEDIA Copenhagen, DENMARK
Credits
Name Company Position
Therese Vildstrup Robertt/Boisen & Like-minded Account Director
Søren Christensen Robert/Boisen & Like-minded Partner/Strategist
Heinrich Vejlgaard Robert/Boisen & Like-minded Creative Director
Frederik Voetmann Robert/Boisen & Like-minded Art Director
Niklas Hultquist Robert/Boisen & Like-minded Art Director
Morten Onsgaard Robert/Boisen & Like-minded Artworker
Henrik Sørensen Out of Home Media CEO
David Bocquelet Robert/Boisen & Like-minded Illustrator

English Translation of Main Headlines

Amnesty International needed to re-activate the attention about the war in Syria, but they only had a very limited budget to do it. The war in Syria has been going on for so long that people in peaceful countries tends to forget that something terrible is going on in other parts of the world. Synopsis: The creative idea is masking a Danish bus as a T-90 tank – similar to the many that daily fill the streets of Aleppo in Syria. The tank is illustrated in full size view to give a strong visual impression in the city scape. The physical bus wheels are integrated in the outdoor as part of the tank to give a realistic impression.