TRAVEL MIND READER

TitleTRAVEL MIND READER
BrandTURISMO DE PORTUGAL
Category A07. Use of Real-time Data
Product/ServicePORTUGAL TOURISM
Entrant PARTNERS Lisbon, PORTUGAL
Idea Creation PARTNERS Lisbon, PORTUGAL
Credits
Name Company Position
Ivo Purvis Partners Executive Creative Director
Pedro Lima Partners Creative Director
Tomás Froes Partners Planning Director
João Pereira Partners Planning Manager
João Pereira Partners Planning Manager
Maria Caldeira Partners Copywriter
Duarte Pires Partners Digital Designer

The Campaign

What we first identified is that each country's message is very similar, focusing on the word and action on VISIT. Nevertheless, according to the most influential study's, more than visiting people travel to FEEL. Hence, our strategy was tapping into peoples emotions to discover relevant travel destinations. For that we used real time data, obtained by scanning the brain activity.

People cued to live this experience and the media covered this brand activation promoting Portugal’s destinations and innovative spirit.

Tourism exhibitions are the arena of a fierce fight for attention. Having Portugal a much smaller budget compared to the main tourism destinations, we had to create something that would stand out in one of biggest world exhibitions. What we first identified is that each country's message is very similar, focusing on the word and action on VISIT. Nevertheless, according to the most influential study's, more than visiting people travel to FEEL. Hence, our strategy was tapping into peoples emotions to discover relevant travel destinations. For that we used real time data, obtained by scanning the brain activity.

Our strategy was tapping into peoples emotions to discover relevant travel destinations. For that we used real time data, obtained by scanning the brain activity. And, with the development of a new software we matched emotions people had with destinations Portugal had to offer.