Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creation of a new Brand Identity: Consumer / Corporate / Non-profit
ROSA SCHAPIRE ART PRIZE
FREUNDE DER HAMBURGER KUNSTHALLE / CORPORATE DESIGN FOR ROSA SCHAPIRE ART PRIZE
PETER SCHMIDT GROUP Hamburg GERMANY PETER SCHMIDT GROUP
Hamburg
GERMANY
PONTUS IN THE AIR
PONTUS GROUP / PONTUS IN THE AIR
BOLD Stockholm SWEDEN BOLD
Stockholm
SWEDEN
MYSKIN
T.D.G. VERTRIEBS GMBH & CO. KG / MYSKIN
KOREFE Hamburg GERMANY KOREFE
Hamburg
KOLLE REBBE
Hamburg
GERMANY
LIVING TEXTURE
GRUT / RESTAURANT&BREWERY
SUPREMATIKA Moscow RUSSIA SUPREMATIKA
Moscow
RUSSIA
Short List
LAUNCH OF JO&JOE
ACCORHOTELS / JO&JOE
W&CIE Paris FRANCE W&CIE
Paris
FRANCE
HOBO IDENTITY
NORDIC HOTELS & RESORTS / HOBO A BOUTIQUE HOTEL
IDENTITY WORKS Stockholm SWEDEN IDENTITY WORKS
Stockholm
SWEDEN
EYES CREAM
T.D.G. VERTRIEBS GMBH & CO. KG / EYES CREAM
KOREFE Hamburg GERMANY KOREFE
Hamburg
KOLLE REBBE
Hamburg
GERMANY
ESTONIA 100
GOVERNMENT OFFICE OF ESTONIA / ESTONIA
IDENTITY Tallinn ESTONIA IDENTITY
Tallinn
ESTONIA
DOGA VISUAL IDENTITY
DOGA – DESIGN AND ARCHITECTURE NORWAY / DOGA VISUAL IDENTITY
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY
Gold
CORPORATE IDENTITY IT IS EASY
IT IS EASY / SERVICE COMPANY
BRANLAB Moscow RUSSIA BRANLAB
Moscow
RUSSIA
A02 Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
Grand Prix
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
Silver
LADBIBLE GROUP REBRAND
LADBIBLE GROUP / MEDIA BRAND
LADBIBLE London UNITED KINGDOM LADBIBLE
London
UFO STUDIO
London
UNITED KINGDOM
EUROVISION 2017 UKRAINE
EUROVISION / SONG CONTEST
BANDA AGENCY Kiev UKRAINE BANDA AGENCY
Kiev
REPUBLIQUE
Kiev
UKRAINE
BRAND REFRESH DFL DEUTSCHE FUßBALL LIGA
DFL DEUTSCHE FUßBALL LIGA GMBH / DFL DEUTSCHE FUßBALL LIGA GMBH
DFL DIGITAL SPORTS Cologne GERMANY DFL DIGITAL SPORTS
Cologne
GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
B01 Posters
VERSATILE WORDS
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
THE ART OF TECHNO
NEOPOP / ELETRONIC MUSIC FESTIVAL
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL
THE ART OF JOURNALISM
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND
STORIES ARE EVERYWHERE
INSTAGRAM / INSTAGRAM STORIES FEATURE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
NO MORE BLACK TARGETS
NEW YORK SOCIETY FOR ETHICAL CULTURE / NO MORE BLACK TARGETS
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
NEWSPAPER STACK
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
INTRODUCE YOURSELF. PROPERLY.
MOO / MOO BUSINESS CARDS
MOO London UNITED KINGDOM MOO
London
UNITED KINGDOM
IN THE WORLD OF PLAY-DOH
HASBRO / PLAY-DOH
DDB PARIS FRANCE DDB PARIS
Le Bourget-du-Lac
HASBRO FRANCE
FRANCE
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY LOVED
Hamburg
GERMANY
#HELMETHAIRSTYLE - ANICA
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
B02 Promotional Item Design
YELLOW TEAPOT
RENAULT / CARS
RENAULT Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
VITALITY ROOM
SWISSÔTEL HOTELS & RESORTS / VITALITY ROOM
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK CP+B
Copenhagen
DENMARK
Short List
THE THEORY SONGBOOK
GJENSIDIGE / INSURANCE
HYPER INTERACTIVE Oslo NORWAY HYPER INTERACTIVE
Oslo
NORWAY
THE TEABAG COLLECTION
HÄLSSEN & LYON GMBH / TEA
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
KOREFE
Hamburg
GERMANY
Bronze
THE RAIN PACK
HANSGROHE SE / HANSGROHE RAINDANCE SELECT
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
GERMANY
THE LACE CASE
EKN FOOTWEAR GMBH / LOW SEED RUNNER
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
GERMANY
THE JUMPING SANDWICH
HOCHLAND DEUTSCHLAND GMBH / TOAST-IT! BBQ STYLE
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
GERMANY
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
THE CAN NOT SLEEP CAN
RAUCH FRUCHTSÄFTE GMBH & CO OG / ESPRESSO
KOLLE REBBE Hamburg GERMANY KOLLE REBBE
Hamburg
GERMANY
THE BOOK TAPE
RANDOM HOUSE / HEYNE HARDCORE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE ARCHAEOLOGIST
EHINGER KRAFTRAD / THE ARCHAEOLOGIST DRY GIN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
STUDIO OEDING
Hamburg
GERMANY
Short List
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
SIGNED BY BEES
A. DARBO AG / DARBO AUSTRIAN BEEKEEPER´S HONEY
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
RIPE CHECK
REWE / STICKERS ON PRODUCT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE
MINIATURE MONUMENTS
HEINEKEN / HEINEKEN
HAVAS DUBLIN IRELAND HAVAS DUBLIN
IRELAND
LITTLE COUNTS
PENNY-MARKT / PENNY RICE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY PINK CARROTS COMMUNICATIONS
Frankfurt
GERMANY
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
ELECTRIC CITY
INNOGY POLSKA / INNOGY POLSKA
180HEARTBEATS+JUNG VON MATT Warsaw POLAND 180HEARTBEATS+JUNG VON MATT
Warsaw
POLAND