| Title | THINK AHEAD |
| Brand | TELEGRAPH |
| Product/Service | TELEGRAPH |
| Category |
G03. Illustration |
|
Entrant
|
adam&eveDDB London, UNITED KINGDOM
|
|
Idea Creation
|
adam&eveDDB London, UNITED KINGDOM
|
|
Production
|
BLINKART London, UNITED KINGDOM
|
|
Production 2
|
FACTORY London, UNITED KINGDOM
|
|
Production 3
|
PATE ON TOAST London, UNITED KINGDOM
|
Credits
| Ben Priest |
adam&eveDDB |
Group Chief Creative Officer |
| Ben Tollett |
adam&eveDDB |
Group Executive Creative Director |
| Richard Brim |
adam&eveDDB |
Chief Creative Officer |
| Natasha Lyons |
adam&eveDDB |
Copywriter |
| John Trainor-Tobin |
adam&eveDDB |
Copywriter |
| Dan Lacey |
adam&eveDDB |
Art Director |
| Laura Smith |
adam&eveDDB |
Agency Producer |
| Tom Sussman |
adam&eveDDB |
Planner |
| Tom White |
adam&eveDDB |
Business Director |
| George Fox |
adam&eveDDB |
Account Manager |
| Katy MacGregor |
Blink Art |
Executive Producer |
| Emily Lay |
Blink Art |
Producer |
| Paul Pateman |
Pâté on toast |
Illustrator |
| Antoine Bourruel |
Blink Art |
Lead animator |
| Hannah Lau-Walke |
Blink Art |
2D animator |
| Katherine Stephens |
Blink Art |
Compositor |
| Neil Johnson |
Factory |
Music Supervisor |
The Campaign
Working closely with The Telegraph’s editorial and creative teams, we collaborated with graphic artist Paul Pateman (Pâté) to develop a series of striking illustrations that focus on key news stories and events, and challenge the audience to consider what ‘Think Ahead’ means to them.
Creative Execution
Using Pate’s unique graphic style, we developed a series of vibrant executions that gave The Telegraph a vibrant new feel, in a departure from the traditional style. The colour schemes were inspired by the core colours within the Telegraph’s own guidelines and then pushed to give our executions distinction & stand out.
The process was collaborative throughout, with dialogue between the Telegraph’s editorial team helping to inform and update concepts as news stories progressed over the production period.
Indication of how successful the outcome was in the market
No results captured. This has been check with the client today.
The Telegraph’s award winning journalism offers readers insight they can use in practical ways, giving them the perspective they need to progress in life. To build on this essential brand truth, we’ve helped The Telegraph develop its new campaign around two key themes – ‘Think’ challenges readers to seek the best insight to form their own perspective, while ‘Ahead’ encourages them to use it in ways that help achieve progress.
Through a contemporary look & feel, the campaign has helped to engage younger audiences around The Telegraph proposition and encourage them to explore how The Telegraph’s content can benefit their lives.