THINK AHEAD

TitleTHINK AHEAD
BrandTELEGRAPH
Category G03. Illustration
Product/ServiceTELEGRAPH
Entrant adam&eveDDB London, UNITED KINGDOM
Idea Creation adam&eveDDB London, UNITED KINGDOM
Production BLINKART London, UNITED KINGDOM
Production 2 FACTORY London, UNITED KINGDOM
Production 3 PATE ON TOAST London, UNITED KINGDOM
Credits
Name Company Position
Ben Priest adam&eveDDB Group Chief Creative Officer
Ben Tollett adam&eveDDB Group Executive Creative Director
Richard Brim adam&eveDDB Chief Creative Officer
Natasha Lyons adam&eveDDB Copywriter
John Trainor-Tobin adam&eveDDB Copywriter
Dan Lacey adam&eveDDB Art Director
Laura Smith adam&eveDDB Agency Producer
Tom Sussman adam&eveDDB Planner
Tom White adam&eveDDB Business Director
George Fox adam&eveDDB Account Manager
Katy MacGregor Blink Art Executive Producer
Emily Lay Blink Art Producer
Paul Pateman Pâté on toast Illustrator
Antoine Bourruel Blink Art Lead animator
Hannah Lau-Walke Blink Art 2D animator
Katherine Stephens Blink Art Compositor
Neil Johnson Factory Music Supervisor

The Campaign

Working closely with The Telegraph’s editorial and creative teams, we collaborated with graphic artist Paul Pateman (Pâté) to develop a series of striking illustrations that focus on key news stories and events, and challenge the audience to consider what ‘Think Ahead’ means to them.

Creative Execution

Using Pate’s unique graphic style, we developed a series of vibrant executions that gave The Telegraph a vibrant new feel, in a departure from the traditional style. The colour schemes were inspired by the core colours within the Telegraph’s own guidelines and then pushed to give our executions distinction & stand out. The process was collaborative throughout, with dialogue between the Telegraph’s editorial team helping to inform and update concepts as news stories progressed over the production period.

Indication of how successful the outcome was in the market

No results captured. This has been check with the client today.

The Telegraph’s award winning journalism offers readers insight they can use in practical ways, giving them the perspective they need to progress in life. To build on this essential brand truth, we’ve helped The Telegraph develop its new campaign around two key themes – ‘Think’ challenges readers to seek the best insight to form their own perspective, while ‘Ahead’ encourages them to use it in ways that help achieve progress. Through a contemporary look & feel, the campaign has helped to engage younger audiences around The Telegraph proposition and encourage them to explore how The Telegraph’s content can benefit their lives.