THE BRAINFOOD PACKAGING

TitleTHE BRAINFOOD PACKAGING
BrandBERLINER NUSS
Category E01. Food
Product/ServiceBERLINER NUSS
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Robert Krause Scholz & Friends Managing Creative Director
Olivier Nowak Scholz & Friends Creative Director
Patrick Pichler Scholz & Friends Art Director
Ralf Schröder Scholz & Friends Art Director
Sebastian Wiczak Scholz & Friends Account Manager
Melanie Carels Scholz & Friends Producer
Galina Sekera Scholz & Friends Producer

The Campaign

We directly show, at the point of sale, that nuts have the ability to make you smarter, with a packaging that presents nuts in the shape of a brain. Each nut becomes a cell in the brain.

Creative Execution

The nuts are shrink-wrapped in a transparent vacuum packaging. The low material requirements and the use of sustainable materials make the product a smart alternative.

Indication of how successful the outcome was in the market

In the campaign period the number of sales almost doubled. The social media channels of "Berliner Nuss" also benefited from the attention-grabbing idea and we are looking forward to many more new fans of our very clever nuts.

"Berliner Nuss" is a small nut roasting company with high quality products - but without the big advertising budget. But how do you then position "Berliner Nuss" as a clever alternative? Simply by using a medium that has no extra costs and is already in use: the packaging. However, this time there's a clever twist.