URBAN MELODIES

TitleURBAN MELODIES
BrandBERLINER PHILHARMONIE
Category G07. Photography / Curation of Images
Product/ServiceBERLINER PHILHARMONIKER
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Robert Krause Scholz & Friends Managing Creative Director
Philipp Weber Scholz & Friends Creative Director
Amadeus Fronk Scholz & Friends Art Director
Felix John Scholz & Friends Copywriter
Kai-Uwe Gundlach Studio Gundlach Photographer
Yvonne Haupt Scholz & Friends Account Manager
Martin Hoffmann Berliner Philharmonie Artistic Director
Natalie Schwarz Berliner Philharmonie Marketing Director

The Campaign

It is the campaign’s objective to promote the new concerts of the Berliner Philharmoniker with an eye-catching campaign. The campaign should a have strong idea to connect the diverse musical events and it should also stand out among the usual concert promotion in Berlin.

Creative Execution

Five yellow lines turn the city into music. By photographing the lines in front of various city scenes, we bring the upcoming concerts of the Berliner Philharmoniker into a dialogue with the city. The chosen motifs put the selected musical pieces into a surprising context.

Indication of how successful the outcome was in the market

The variety of poster created an eye-catching effect in the city Berlin and gave the perfect start for one of the most successful concert seasons of the Berliner Philharmoniker.

The campaign addresses music lovers of all ages in Berlin, in Germany and all around the world.