NATURAL SWEETS

ClientVON UND ZU TISCH
Category D03. Point of Sale, Consumer Touchpoints & Instore Collateral
TitleNATURAL SWEETS
Product/ServiceVON UND ZU TISCH
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Robert Krause Scholz & Friends Managing Creative Director
Olivier Nowak Scholz & Friends Creative Director
Patrick Pichler Scholz & Friends Art Director
Ralf Schröder Scholz & Friends Art Director
Sebastian Wiczak Scholz & Friends Account Manager
Melanie Carels Scholz & Friends Producer
Galina Sekera Scholz & Friends Producer

The Campaign

In order to inspire children and adults to eat more fruits, “von und zu Tisch“ Berlin give fruits a new candy like look. Organic and cleaned fruits like figs, apples, oranges, kakis and plums are wrapped in fun candy paper and therefore become Natural Sweets.

Creative Execution

The outer surface of Natural Sweets wrapping paper is designed to resemble the fruit inside and at the same time attract more attention in a way foods for children are normally designed. On the reverse side of the paper children find useful information about the healthy characteristics of the fruits. An additional positive side effect: by using organic paper the fruits stay fresh and crispy much longer. Ready to eat.

Indication of how successful the outcome was in the market

Thanks to the colorful packaging, the sales of the fruits at the POS almost doubled. Also the social media channel of “von und zu Tisch“ benefited from the packaging and became a big talking point online.

Based on the insight that kids prefer colorful packaging, we turn fruits into giant candy. Thus enabling children to discover healthy alternatives to sweets in a playful way. The Natural Sweets are prominently displayed in grocery stores.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.