|Client||VON UND ZU TISCH|
|Category||D03. Point of Sale, Consumer Touchpoints & Instore Collateral|
|Product/Service||VON UND ZU TISCH|
|Entrant||SCHOLZ & FRIENDS Berlin, GERMANY|
|Idea Creation||SCHOLZ & FRIENDS Berlin, GERMANY|
|Matthias Spaetgens||Scholz & Friends||Chief Creative Officer|
|Robert Krause||Scholz & Friends||Managing Creative Director|
|Olivier Nowak||Scholz & Friends||Creative Director|
|Patrick Pichler||Scholz & Friends||Art Director|
|Ralf Schröder||Scholz & Friends||Art Director|
|Sebastian Wiczak||Scholz & Friends||Account Manager|
|Melanie Carels||Scholz & Friends||Producer|
|Galina Sekera||Scholz & Friends||Producer|
The CampaignIn order to inspire children and adults to eat more fruits, “von und zu Tisch“ Berlin give fruits a new candy like look. Organic and cleaned fruits like figs, apples, oranges, kakis and plums are wrapped in fun candy paper and therefore become Natural Sweets.
Creative ExecutionThe outer surface of Natural Sweets wrapping paper is designed to resemble the fruit inside and at the same time attract more attention in a way foods for children are normally designed. On the reverse side of the paper children find useful information about the healthy characteristics of the fruits. An additional positive side effect: by using organic paper the fruits stay fresh and crispy much longer. Ready to eat.
Indication of how successful the outcome was in the marketThanks to the colorful packaging, the sales of the fruits at the POS almost doubled. Also the social media channel of “von und zu Tisch“ benefited from the packaging and became a big talking point online.
Based on the insight that kids prefer colorful packaging, we turn fruits into giant candy. Thus enabling children to discover healthy alternatives to sweets in a playful way. The Natural Sweets are prominently displayed in grocery stores.
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