#HELMETHAIRSTYLE

Short List
ClientGERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT
Category G07. Photography / Curation of Images
Title#HELMETHAIRSTYLE
Product/ServiceBIKE SAFETY
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
PR FAKEPR Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Chief Creative Officer
Robert Krause Scholz & Friends Managing Creative Director
Michael Winterhagen Scholz & Friends Creative Director
Philipp Weber Scholz & Friends Creative Director
Tobias Morka Scholz & Friends Art Director
Chiara Astuti Scholz & Friends Art Director
Amadeus Fronk Scholz & Friends Art Director
Anke Zink Scholz & Friends Art Director
Susanne Peters Scholz & Friends Art Director
Jakob Cantz Scholz & Friends Copywriter
Alexandra Kinga Fekete n/a Photographer
Lars Cords Scholz & Friends Chief Content Officer
Michael Schulze Scholz & Friends Account Manager
Monika Sternol Scholz & Friends Account Manager
Christina Schoefisch Scholz & Friends Account Manager
n/a Cosmopola Production
Clare Langhammer FakePR PR Manager
n/a metagate Post Production
Ralf Schröder Scholz & Friends Art Director
Patrick Pichler Scholz & Friends Art Director
Felix John Scholz & Friends Copywriter

The Campaign

To conquer this alarming statistic, we turned this fashion fauxpas into a fashion statement: the #helmethairstyle.

Creative Execution

In cooperation with leading fashion magazines like INDIE and Numéro, the #helmethairstyle is featured alongside the newest fashion collections, editorials and leading designers. #helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have.

Indication of how successful the outcome was in the market

#helmethairstyle calls for all women to wear it with pride, making it less of a must-do and more of a must-have.

The photo series shows models confidently rocking the dreaded helmet hair - thereby helping to set a life-saving trend.