INTRODUCE YOURSELF. PROPERLY.
Title | INTRODUCE YOURSELF. PROPERLY. |
Brand | MOO |
Product/Service | MOO BUSINESS CARDS |
Category |
B01. Posters |
Entrant
|
MOO London, UNITED KINGDOM
|
Idea Creation
|
MOO London, UNITED KINGDOM
|
Credits
Matt Avery |
MOO |
Lead Designer |
Ed Ross |
MOO |
Copywriter |
Rob Wilson |
MOO |
Senior Photographer |
James Burrows |
MOO |
Lead Artworker |
Mathew Herbert |
MOO |
Artworker |
Leona Ford |
MOO |
Head of Copy |
Lisa Campana |
MOO |
Head of Design |
Natasha Berthiaume |
MOO |
Brand Marketing Manager |
Brendan Stephens |
MOO |
Global Creative Director |
Christian Demers |
MOO |
Head of Marketing, International |
The Campaign
By shining a light on the funny, embarrassing, awkward situations we’ve all been in (being forgotten, misheard or misunderstood – or being the person who’s forgotten, misheard or misunderstand someone else), we’re able to powerfully illustrate why a great business card is so important. It’s about playing on relatable human experiences not only to make people laugh, but to really connect, and make them stop and think.
Creative Execution
A campaign that had full run of the London Underground Network from September - October 2017
2200 Tube Car Panels
300 4 Sheet Posters