AUKTYON ON THE SUN

TitleAUKTYON ON THE SUN
BrandAUKTYON BAND
Category E06. Other Packaging
Product/ServiceMUSIC ALBUM
Entrant GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
Idea Creation GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
Media Placement GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
PR GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
Production GREAT ADVERTISING GROUP St. Petersburg, RUSSIA
Credits
Name Company Position
Andrey Danskov Great Advertising Group Creative Director
Alexey Butakov Great Advertising Group Art Director
Viktor Donyukov Great Advertising Group Account Director

The Campaign

We created the first ever album that can be HEARD and SEEN only ON THE SUN.

Creative Execution

The cover was printed with special photochromic ink. The artwork appears only ON THE SUN and vanishes when in the shade.

Indication of how successful the outcome was in the market

ON THE SUN became the most discussed music event of the year The news about the album’s release travelled around the Internet at the speed of light. ON THE SUN became Auktyon’s most commercially successful album ever.

An important part of the release's promotional campaign was the first ever packaging to a musical album whose cover art can only be seen ON THE SUN.