PERNOD RICARD 2015/2016 ANNUAL REPORT - MINDSET
| Title | PERNOD RICARD 2015/2016 ANNUAL REPORT - MINDSET |
| Brand | PERNOD RICARD |
| Product/Service | PERNOD RICARD ANNUAL REPORT |
| Category |
B05. Annual Reports & other Corporate Communication |
|
Entrant
|
W&CIE Paris, FRANCE
|
|
Idea Creation
|
W&CIE Paris, FRANCE
|
|
Production
|
W&CIE Paris, FRANCE
|
Credits
| Gilles DELERIS |
W&Cie |
Chief Creative Officer |
| Laurent BARBARAND |
W&Cie |
Creative Director |
| Jonathan WILSON |
W&Cie |
Art Director |
| Luc THABOUREY |
W&Cie |
Deputy Managing Director |
| Laura FEILLARD |
W&Cie |
Project Manager |
| Omar Victor DIOP |
W&Cie |
Photographer |
The Campaign
Through the photos of the Group’s African collaborators, Omar Victor Diop - Senegalese photograph - expresses the richness of urban Africa and highlights the strategic convictions of the Group for the future.
Creative Execution
The overall design takes on the graphic convictions of the artist:
• The wax – major design trend of 2016 – becomes a geometric pattern used thoroughly through the report - enabling the transcription of the photos’ energy within an institutional communication support.
• The diamond, as a recurring pattern used in the artist waxes, comes to light within flat tint, to valorize the important content.
• Colors both in the overall design and the photos work harmoniously together: dark colors highlighted by small patches of bright colors.
• The medallion, adorned by each collaborator, symbolizes conviviality.
Indication of how successful the outcome was in the market
The best results of all: the « Mindset » concept has lived beyond the pages of the Annual Report, giving its name to an eponymous exhibition, during the Paris Photo Show.
Each year the group and the agency chose a photograph, to highlight the various strategic convictions of the company. Expressed by Senegalese photograph, Omar Victor Diop, Africa sets this year’s mindset.
The photos of the collaborators reinforce the sense of pride and belonging to the group - collaborators who are one of the main target of this Annual Report, besides shareholders, financial advisors, investors, journalists and candidates.