Product/ServiceALIBI BEER
Category E02. Drinks
Entrant VOSKHOD Ekaterinburg, RUSSIA
Idea Creation VOSKHOD Ekaterinburg, RUSSIA
Additional Company ALIBI BEER Beloyarsky, RUSSIA
Name Company Position
Vladislav Derevyannikh Voskhod Design Director
Yana Akhmetshina Voskhod Art Director
Daria Ovechkina Voskhod Copywriter
Anton Rozhin Voskhod Copywriter

The Campaign

Please welcome: Upside-Down Lee Brave Bob Johnny Lover.

Creative Execution

They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around. It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens. It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.

Indication of how successful the outcome was in the market

Alibi. Beer for you - story for the others.

Friend reunions with a couple of beers turn into unbelievable stories the morning after. That’s why friends need an Alibi!