|Category||D05. Sculptural Brand Installation & Experience|
|Entrant||BUZZMAN Paris, FRANCE|
|Idea Creation||BUZZMAN Paris, FRANCE|
|Production||BUZZMAN Paris, FRANCE|
|Vincent Vantilcke||HUAWEI||Marketing Director|
|Benjamin Mercadier||HUAWEI||Head of Digital & Media|
|Luisa Billamboz||HUAWEI||Digital Marketing Manager|
|Angeline Poupin||HUAWEI||PR Manager|
|Georges Mohammed-Chérif||Buzzman||President and Executive Creative Director|
|Julien Levilain||BUZZMAN||Managing Director|
|Philippe Boucheron||Buzzman||Creative Director|
|Patrice Lucet||Buzzman||Creative Director|
|Carole Morlot||Buzzman||Artistic Director|
|Yvonnic Le Bruchec||BUZZMAN||Artistic Director|
|Thomas Crouzet||BUZZMAN||Account Director|
|Clément Chagnaud||BUZZMAN||Account Manager|
|Julien Scaglione||BUZZMAN||Head of Social Media|
|Noémie Gmür||BUZZMAN||Social Media Manager|
|Amélie Juillet / Kenza Bennani||BUZZMAN||Head of PR & Communication / PR Assistant|
|Victoria Morin||BUZZMAN||PR & Communication Assistant|
|Vanessa Barbel||BUZZMAN||Head of TV Production|
|Assya Mediouni||BUZZMAN||TV Production|
|Saveria Besset||Buzzman||Assistant TV Production|
|La Lune Rousse||La Lune Rousse||Event Production|
The CampaignHuawei opened a gallery at the Rencontres d’Arles, the biggest photography festival of the world…and invited the famous New York portraitist Billy Kidd for an interactive exhibition. People who were admiring the work could also be part of it.
Creative ExecutionPortraits of New Yorkers taken by Billy Kidd were displayed, with Huawei smartphones above them. Behind the scenes, the photographer could activate the smartphones remotely to take pictures of the audience’s reactions in front of its photos. These faces were then printed and displayed as well, in response to the portraits. They became part of the exhibit. The exhibition was designed and the smartphone were placed to get the best reactions, and to transform them into a piece of work.
Indication of how successful the outcome was in the marketFor the first time, the spectators of an exhibition were able to be part of the work. They also discovered that the Huawei Smartphone was able to compare with the best black and white cameras. With this innovation, the Huawei Gallery is the Rencontre d’Arles’ exhibition that has generated the bigger amount of conversations…and of media coverage. More than 10K were shared on line. And we got more than 90M impressions in social media.
We had to convince people who are really involved in photography (photo lovers, journalists...), so we decided to catch them in Arles.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.