Category B02. Promotional Item Design
Product/ServiceVITALITY ROOM
Idea Creation THJNK Zürich, SWITZERLAND
Name Company Position
Alexander Jaggy thjnk Zürich AG Chief Creative Officer
Pablo Schencke thjnk Zürich AG Creative Director
Andrea Bison thjnk Zürich AG Account Director
Angela Cristofari thjnk Zürich AG Project Manager
Frederick Rossmann thjnk Zürich AG Art Director
Remo Brunner thjnk Zürich AG PR/Campaigning
Peter Scherz delighted gmbh Set Constructer
Michela Trümpi Chocolate Films Production Manager
Lukas Wälli Chocolate Films Director
Remo Pini Chocolate Films Co Producer
Magdalena Zbiec Chocolate Films production Assistant
Südlicht Südlicht Post Production

The Campaign

In order to promote the product promise “A new perspective on hotel rooms” of the Vitality Room of Swissôtel, an art installation featuring an optical illusion was constructed at Zurich main station on October 25, 2016, which allowed visitors to quite literally see things from a new perspective.

Creative Execution

Based on the scientific construction of the Ames room a distorted pop-up-room of 48 square metres was build for only one day. As a result of the optical illusion, a person standing in one corner appears to the observer to be a giant, while a person standing in the other corner appears to be a dwarf. In two months work, the room was accurately planned, crafted and designed with original furnishings from the Swiss design company Vitra.

Indication of how successful the outcome was in the market

Wallpaper*: 100,000 readers; Radio SRF1: 350,000 listeners; Bolero lifestyle magazine: 37,500 readers; Clippings on the following platforms: Zü,,, IHMT International Hospitals & Medical Tourism, Hospitality Leaders,,,, The Frequent Traveller, Spa, Financial Review,,, Der Mobilitäts Manager,,,,, International Medical Travel Journal,, Shots Magazin,,,,; Total Earned Media Contact Range: 55’793’300.

What will the hotel room of the future look like? Swissôtel and Wallpaper* magazine have built it. The Vitality Room is based on a holistic room concept that is fully adapted to the needs of the hotel guest, complete with cyber trainer, circadian light, air purifier, aromatherapy and light therapy, and offering the maximum possible relaxation in the smallest possible space.