EQT VENTURES LOGOTYPE - THE POWER Q

TitleEQT VENTURES LOGOTYPE - THE POWER Q
BrandEQT VENTURES
Category G01. Logo Design
Product/ServiceEQT VENTURES
Entrant BOLD Stockholm, SWEDEN
Idea Creation BOLD Stockholm, SWEDEN
Credits
Name Company Position
Oskar Lübeck Bold Creative Director
Carl-Fredrik af Sandeberg Bold CEO & Account Director
Åsa Samuelsson Bold Account Director
Jesper Klarin Bold Design Director
Ami Izaki Bold Designer
Magnus Lundgren Bold Designer
Richard Feldeus Bold Designer
Lova Henrikson Bold Account Manager
Jacob Engquist Bold Brand Strategist
Patrik Karlsson Bold Planner

The Campaign

The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. That´s when the journey begins. An important cornerstone of the new identity are the many uniquely designed power Q's in different styles that symbolise each new cooperation.

Creative Execution

The logotype is created not only to visualise the concept of a power Q, but also to have life and movement. The vast number and increasingly growing number of power Q’s are uniquely designed by different artists, illustrators and motion designers.

Indication of how successful the outcome was in the market

The EQT Ventures identity has just recently been launched. A quote from Ted Persson, Design Partner at EQT Ventures: ”Our visual identity is exactly in line with what EQT Ventures is, which has made it easy for us to express to external parties what we stand for and how we want to differentiate ourselves”

The world of equity funds and banks is a very conservative and corporate space. So we developed an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups they finance.