NOA - DYNAMIC O
|Client||NOA ( THE NORTH ALLIANCE)|
|Title||NOA - DYNAMIC O|
|Entrant||BOLD Stockholm, SWEDEN|
|Idea Creation||BOLD Stockholm, SWEDEN|
|Oskar Lübeck||Bold||Creative Director|
|Marte Alvfalk||Bold||Account Director|
|Nick Greening||Bold||Design Director|
|Emma Andersson Glaas||Bold||Account Manager|
The CampaignMany multinational creative networks have quite boring and static identities, so as a contrast we developed a living, playful and dynamic logotype for NoA that reflects the creativity that goes into every partnership and project.
Creative ExecutionWe turned the O in the NoA logo into a dynamic element. A stage for creativity and change. The O becomes the building block of the identity, expanding to contain text, images and graphic elements while the N and A create consistency and reliability.
Indication of how successful the outcome was in the market"Our visual identity has been a springboard to position ourselves as something unique in the market. A vibrant, dynamic and creative family that can truly adapt to our clients needs.” - Thomas Høgebøl, CEO & Founder
In a rumbling world, where technology is driving rapid change and different industries and actors move at different paces, gaps are created. NoA bridge the gap between today and tomorrow, optimising the short-term and growing the long-term business of companies.
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