NOA - DYNAMIC O

ClientNOA ( THE NORTH ALLIANCE)
Category B03. Self-Promotion
TitleNOA - DYNAMIC O
Product/ServiceNOA
Entrant BOLD Stockholm, SWEDEN
Idea Creation BOLD Stockholm, SWEDEN
Credits
Name Company Position
Oskar Lübeck Bold Creative Director
Marte Alvfalk Bold Account Director
Nick Greening Bold Design Director
Ami Izaki Bold Designer
Johan Hammarström Bold Designer
Emma Andersson Glaas Bold Account Manager

The Campaign

Many multinational creative networks have quite boring and static identities, so as a contrast we developed a living, playful and dynamic logotype for NoA that reflects the creativity that goes into every partnership and project.

Creative Execution

We turned the O in the NoA logo into a dynamic element. A stage for creativity and change. The O becomes the building block of the identity, expanding to contain text, images and graphic elements while the N and A create consistency and reliability.

Indication of how successful the outcome was in the market

"Our visual identity has been a springboard to position ourselves as something unique in the market. A vibrant, dynamic and creative family that can truly adapt to our clients needs.” - Thomas Høgebøl, CEO & Founder

In a rumbling world, where technology is driving rapid change and different industries and actors move at different paces, gaps are created. NoA bridge the gap between today and tomorrow, optimising the short-term and growing the long-term business of companies.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

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