NOA - DYNAMIC O

TitleNOA - DYNAMIC O
BrandNOA ( THE NORTH ALLIANCE)
Category B03. Self-Promotion
Product/ServiceNOA
Entrant BOLD Stockholm, SWEDEN
Idea Creation BOLD Stockholm, SWEDEN
Credits
Name Company Position
Oskar Lübeck Bold Creative Director
Marte Alvfalk Bold Account Director
Nick Greening Bold Design Director
Ami Izaki Bold Designer
Johan Hammarström Bold Designer
Emma Andersson Glaas Bold Account Manager

The Campaign

Many multinational creative networks have quite boring and static identities, so as a contrast we developed a living, playful and dynamic logotype for NoA that reflects the creativity that goes into every partnership and project.

Creative Execution

We turned the O in the NoA logo into a dynamic element. A stage for creativity and change. The O becomes the building block of the identity, expanding to contain text, images and graphic elements while the N and A create consistency and reliability.

Indication of how successful the outcome was in the market

"Our visual identity has been a springboard to position ourselves as something unique in the market. A vibrant, dynamic and creative family that can truly adapt to our clients needs.” - Thomas Høgebøl, CEO & Founder

In a rumbling world, where technology is driving rapid change and different industries and actors move at different paces, gaps are created. NoA bridge the gap between today and tomorrow, optimising the short-term and growing the long-term business of companies.