Title | ALIBI |
Brand | ALIBI BEER |
Product/Service | ALIBI BEER |
Category |
G03. Illustration |
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Additional Company
|
ALIBI BEER Beloyarsky, RUSSIA
|
Credits
Vladislav Derevyannikh |
Voskhod |
Design Director |
Yana Akhmetshina |
Voskhod |
Art Director |
Daria Ovechkina |
Voskhod |
Copywriter |
Anton Rozhin |
Voskhod |
Copywriter |
The Campaign
Friend reunions with a couple of beers turn into unbelievable stories the morning after.
That’s why friends need an Alibi!
A new beer from experienced beer makers and beer drinkers.
Please welcome:
Upside-Down Lee
Brave Bob
Johnny Lover.
Creative Execution
Each bottle tells a legend about three friends and a dog.
Upside-Down Lee - for some strange reason he’s always upside down (because with a great party you never know how it’s gonna turn out).
Brave Bob - an adrenaline addicted. He always finds the most dangerous adventures: fighting beasts from around the universe.
Johnny Lover - a womanizer, he’s always surrounded with beautiful girls.
The Dog - he’s just always somewhere around, because he won’t miss a thing!
5 unique bottle designs for 5 beer styles, each one with its own color palette:
Lager: Who lives under the sea?
Porter: Going to outer space.
American pale ale: Vegas, baby!
Stout: Superheroes at the Golden age of Hollywood
Yubari* Weizen: Bavarian adventures in Tokyo
*a specially-cultivated Japanese cantaloupe
Every smallest element is hand-drawn, no stock images were used.
Indication of how successful the outcome was in the market
Alibi. Beer for you - story for the others.
Alibi is a beer for the parties that will become legendary.
That's why our friends were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around.
It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens.
It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.