EUROVISION 2017 UKRAINE

ClientEUROVISION
Category A02. Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
TitleEUROVISION 2017 UKRAINE
Product/ServiceSONG CONTEST
Entrant BANDA AGENCY Kiev, UKRAINE
Idea Creation BANDA AGENCY Kiev, UKRAINE
Idea Creation 2 REPUBLIQUE Kiev, UKRAINE
Credits
Name Company Position
Pavlo Vrzhesch Banda agency Creative Director
Egor Petrov banda agency Head of art
Yaroslav Serdiuk Banda agency Head of Strategy
Anton Ivanov Banda agency Senior Designer
Illia Shulzhenko Banda agency Designer
Aleksey D—Évysenko Banda agency Art Director
Maria Dmytrova Banda agency Art Director
Anastasia Burganova Banda agency Copywriter
Denys Gerasko Republique Design Studio Director
Ivan Symonovskyi Republique Art Director
Dmytro Basov Republique Senior Designer
Stuart Barlow European Broadcasting Union. Show producer Eurovision 2017
Barbara Simon European Broadcasting Union Creative Supervising Director

The Campaign

We started looking for the symbol that would be authentic for Ukrainian culture as well as identify mission of the contest. Therefore, as a basis for Eurovision - 2017 visual identity we have chosen traditional ukrainian necklace, elements of which symbolise participants of the contest. Bead after bead, countries, which take part in Eurovision, together create a captivating celebration of music.

Creative Execution

Having used a traditional ukrainian symbol, we have also given it a modern look with bright live patterns. Every element of the necklace has its unique design and shape, which symbolises a simple truth: we are all different, but every year we meet together for one beautiful cause.