| Title | EUROVISION 2017 UKRAINE |
| Brand | EUROVISION |
| Product/Service | SONG CONTEST |
| Category |
A02. Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit |
|
Entrant
|
BANDA AGENCY Kiev, UKRAINE
|
|
Idea Creation
|
BANDA AGENCY Kiev, UKRAINE
|
|
Idea Creation 2
|
REPUBLIQUE Kiev, UKRAINE
|
Credits
| Pavlo Vrzhesch |
Banda agency |
Creative Director |
| Egor Petrov |
banda agency |
Head of art |
| Yaroslav Serdiuk |
Banda agency |
Head of Strategy |
| Anton Ivanov |
Banda agency |
Senior Designer |
| Illia Shulzhenko |
Banda agency |
Designer |
| Aleksey Dуvysenko |
Banda agency |
Art Director |
| Maria Dmytrova |
Banda agency |
Art Director |
| Anastasia Burganova |
Banda agency |
Copywriter |
| Denys Gerasko |
Republique |
Design Studio Director |
| Ivan Symonovskyi |
Republique |
Art Director |
| Dmytro Basov |
Republique |
Senior Designer |
| Stuart Barlow |
European Broadcasting Union. |
Show producer Eurovision 2017 |
| Barbara Simon |
European Broadcasting Union |
Creative Supervising Director |
The Campaign
We started looking for the symbol that would be authentic for Ukrainian culture as well as identify mission of the contest. Therefore, as a basis for Eurovision - 2017 visual identity we have chosen traditional ukrainian necklace, elements of which symbolise participants of the contest. Bead after bead, countries, which take part in Eurovision, together create a captivating celebration of music.
Creative Execution
Having used a traditional ukrainian symbol, we have also given it a modern look with bright live patterns. Every element of the necklace has its unique design and shape, which symbolises a simple truth: we are all different, but every year we meet together for one beautiful cause.