ESTONIA 100

ClientGOVERNMENT OFFICE OF ESTONIA
Category A01. Creation of a new Brand Identity: Consumer / Corporate / Non-profit
TitleESTONIA 100
Product/ServiceESTONIA
Entrant IDENTITY Tallinn, ESTONIA
Idea Creation IDENTITY Tallinn, ESTONIA
Production IDENTITY Tallinn, ESTONIA
Credits
Name Company Position
Ionel Lehari Identity Creative Director
Meelis Opmann Identity Graphic Designer
Martin T├Ánts Identity Illustrator
Carolyn Lizbeth Einmann Identity Project Manager

The Campaign

Graphic idea for Estonia100 was created on base of geometrical similarity of numbers 18, 100 and binary code. 18 - because Estonian country started exicting 1918 100 - because we're getting 100 years old next year (2018) Binary code comes from 1 and 0.

Creative Execution

Using binary code, on the photos of Estonian nature and people. Also the secret Estonian poems written in binary code to the pictures and packages.

Indication of how successful the outcome was in the market

Celebrating Estonia as a country and its people. Be together as one. Many cultural events all over Estonia and Europe.

Audience is all the people who live in Estonia. It's celebration made for them! They are the most important part of our country. To feel connected with our nature and people.