NO MORE BLACK TARGETS

Short List
ClientNEW YORK SOCIETY FOR ETHICAL CULTURE
Category G03. Illustration
TitleNO MORE BLACK TARGETS
Product/ServiceNO MORE BLACK TARGETS
Entrant FF PARIS, FRANCE
Idea Creation FF PARIS, FRANCE
Media Placement FF PARIS, FRANCE
PR FF PARIS, FRANCE
Production FF PARIS, FRANCE
Additional Company NEW YORK SOCIETY FOR ETHICAL CULTURE, USA
Credits
Name Company Position
Fred Raillard & Farid Mokart FRED & FARID Chief Creative Officer
Laurent Leccia FRED & FARID Creative Director
Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss, JCBKNYC, BilliKid, / Art Director
Karim Naceur FRED & FARID Head of Group Production
Felix Vroegop FRED & FARID Producer
Matthew Xu FRED & FARID Editor
Vicky Wang FRED & FARID Motion designer
Labelle / Director & Photographer
Calvin play / Singer
Jim Tran FRED & FARID Digital Producer
Arthur Gaudrie FRED & FARID Digital Producer
Caroline Tang FRED & FARID Web Designer
Zhiwu Wu FRED & FARID Developer
François Grouiller FRED & FARID Agency Supervisor
Lisa Rosario FRED & FARID Agency Supervisor
Augustin Zeller FRED & FARID Agency Supervisor

The Campaign

The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology... The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art. Rather than a long exposé, we wanted to reach people’s emotions.

Creative Execution

January 25th : Press conference at the New York Society for Ethical Culture and Launch of the Website February 2nd: Street art on a famous wall in Lower east side, The initiative No More Black Targets, has taken up residence in the passageway between Houston Street and First Street. February 19th : Exhibition at the Richard Taittinger Gallery and Launch of the book

Indication of how successful the outcome was in the market

Results / Impact The project gathered more than 50 artists PR / Social : 42 PR Coverages including Daily Mail Online readership : 952M Estimated coverage views : 1,85M Social Share : 72,4K More than 7m views on uproxx

No More Black Targets is a collective of artists, diverse in backgrounds, ethnicities and nationalities, working in paint, digital media, pattern making and also physical installations to bring new artwork to life. The collective stand for “More paint. Less hate.” In America, this violence against young black males is surging. For some reason, young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. This correlation was reinforced by an academic study featured by NPR, and published by Yara Mekawi and Konrad Bresin of the University of Illinois who studied trigger bias to examine whether race affects how likely a target is to be shot