SOCIAL TOOLS

TitleSOCIAL TOOLS
BrandSTANLEY BLACK & DECKER DEUTSCHLAND GMBH
Category D05. Sculptural Brand Installation & Experience
Product/ServiceAPP
Entrant DENKWERK Cologne, GERMANY
Idea Creation DENKWERK Cologne, GERMANY
Production DENKWERK Cologne, GERMANY
Credits
Name Company Position
Alina Schlaier denkwerk GmbH Creative Director
Narciso Arellano Medina denkwerk GmbH Visiual Designer
Benjamin Wolf denkwerk GmbH Softwaredeveloper
Lucia Grompone denkwerk GmbH Product Designer
Nicolai Baumgartner denkwerk GmbH Project Manager
Charlotte Block denkwerk GmbH Associate UX Director
Josefine Leonhardt denkwerk GmbH UX Designerin
Regina Jorde denkwerk GmbH Editor
Christoph Faschian hobby.denkwerk GmbH Managing Director
Florian Schimmer hobby.denkwerk GmbH Managing Director

The Campaign

Black&Decker "Social Tools" is potentially the first smart tool cupboard for housing communities and urban neighborhoods. The app makes borrowing or reserving tools, billing and an exchange with the community all possible.

Creative Execution

Essentially, it’s a service and product innovation that was initially communicated in the style of a kickstarter campaign. Other components besides the app and smart tool cupboard: A film that briefly shows the concept and a landing page that explains it in depth. Here fans and interested parties were able to “support” the project and stay up-to-date on when the next step is set to begin.

Indication of how successful the outcome was in the market

With "Social Tools" we didn’t reinvent the tools for Black&Decker – but maybe the way we will soon use them. Together.

People don’t have to own things in order to have them:"Sharing economy" is the key word here and our idea Black&Decker "Social Tools" builds upon this.