| Title | SOCIAL TOOLS |
| Brand | STANLEY BLACK & DECKER DEUTSCHLAND GMBH |
| Product/Service | APP |
| Category |
D05. Sculptural Brand Installation & Experience |
|
Entrant
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DENKWERK Cologne, GERMANY
|
|
Idea Creation
|
DENKWERK Cologne, GERMANY
|
|
Production
|
DENKWERK Cologne, GERMANY
|
Credits
| Alina Schlaier |
denkwerk GmbH |
Creative Director |
| Narciso Arellano Medina |
denkwerk GmbH |
Visiual Designer |
| Benjamin Wolf |
denkwerk GmbH |
Softwaredeveloper |
| Lucia Grompone |
denkwerk GmbH |
Product Designer |
| Nicolai Baumgartner |
denkwerk GmbH |
Project Manager |
| Charlotte Block |
denkwerk GmbH |
Associate UX Director |
| Josefine Leonhardt |
denkwerk GmbH |
UX Designerin |
| Regina Jorde |
denkwerk GmbH |
Editor |
| Christoph Faschian |
hobby.denkwerk GmbH |
Managing Director |
| Florian Schimmer |
hobby.denkwerk GmbH |
Managing Director |
The Campaign
Black&Decker "Social Tools" is potentially the first smart tool cupboard for housing communities and urban neighborhoods. The app makes borrowing or reserving tools, billing and an exchange with the community all possible.
Creative Execution
Essentially, it’s a service and product innovation that was initially communicated in the style of a kickstarter campaign. Other components besides the app and smart tool cupboard: A film that briefly shows the concept and a landing page that explains it in depth. Here fans and interested parties were able to “support” the project and stay up-to-date on when the next step is set to begin.
Indication of how successful the outcome was in the market
With "Social Tools" we didn’t reinvent the tools for Black&Decker – but maybe the way we will soon use them. Together.
People don’t have to own things in order to have them:"Sharing economy" is the key word here and our idea Black&Decker "Social Tools" builds upon this.