BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE ONE
|Client||DFL DEUTSCHE FUßBALL LIGA GMBH|
|Category||B04. Publications & Editorial Design|
|Title||BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE ONE|
|Product/Service||DFL DEUTSCHE FUßBALL LIGA GMBH|
|Entrant||DFL DIGITAL SPORTS Cologne, GERMANY|
|Idea Creation||DFL DIGITAL SPORTS Cologne, GERMANY|
|Production||DFL DIGITAL SPORTS Cologne, GERMANY|
|Thomas Markert||DFL Digital Sports GmbH||Creative Director|
|Juan Pablo Kessler||DFL Digital Sports GmbH||Art Director|
The CampaignDuring 2016, we made a full redesign of the publication, changing the format, paper, size and turned it into a design object. The idea behind the four covers system was simple: to represent the stories of the players by using his name and the club colors in a minimalistic and powerful way. Our concept was supported by the fact that in our market the names of the players are well known. We decided to be bold and produce full typographic covers because we believe sometimes typography can have more impact than an image, especially in a context where nobody expects it"
Creative ExecutionThe process of re-design of the magazine was 6 months. It was a collaboration between Our internal team at DFLDS, G+J and some international illustrators.
Indication of how successful the outcome was in the marketIt is distributed every six months to our stakeholders and journalists from around the globe.
Main Tool to address and reach worldwide Opinion Leaders
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.