BUNDESLIGA INTERNATIONAL MAGAZINE ISSUE ONE

TitleBUNDESLIGA INTERNATIONAL MAGAZINE ISSUE ONE
BrandDFL DEUTSCHE FUßBALL LIGA GMBH
Category B04. Publications & Editorial Design
Product/ServiceDFL DEUTSCHE FUßBALL LIGA GMBH
Entrant DFL DIGITAL SPORTS Cologne, GERMANY
Idea Creation DFL DIGITAL SPORTS Cologne, GERMANY
Production DFL DIGITAL SPORTS Cologne, GERMANY
Credits
Name Company Position
Thomas Markert DFL Digital Sports GmbH Creative Director
Juan Pablo Kessler DFL Digital Sports GmbH Art Director

The Campaign

During 2016, we made a full redesign of the publication, changing the format, paper, size and turned it into a design object. The idea behind the four covers system was simple: to represent the stories of the players by using his name and the club colors in a minimalistic and powerful way. Our concept was supported by the fact that in our market the names of the players are well known. We decided to be bold and produce full typographic covers because we believe sometimes typography can have more impact than an image, especially in a context where nobody expects it"

Creative Execution

The process of re-design of the magazine was 6 months. It was a collaboration between Our internal team at DFLDS, G+J and some international illustrators.

Indication of how successful the outcome was in the market

It is distributed every six months to our stakeholders and journalists from around the globe.

Main Tool to address and reach worldwide Opinion Leaders