We created The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.
Creative Execution
Hälssen & Lyon worked together with renowned handbag designer Ayzit Bostan to create five, limited-edition tea bags in the style of the iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew.
Indication of how successful the outcome was in the market
Thanks to the buzz generated at Berlin Fashion Week and the positive response from clients, The Teabag Collection led directly to a significant uptick in sales within a month of its release. Interest from longstanding clients grew exponentially, with 35% of them placing new orders within two weeks of release and several new clients requesting more information. The Teabag Collection continues to gain traction online, generating priceless PR.
The Teabag Collection premiered publicly at Berlin Fashion Week, Germany’s most important fashion event, where they quickly grabbed the attention of fashion lovers, generating a lot of valuable PR. In addition to that, the precious collection was sent out to fashion oriented influencers as an exclusive promotional mailing in a three-digit circulation.