Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity: Consumer / Corporate / Non-profit
LAUNCH OF JO&JOE
ACCORHOTELS / JO&JOE
W&CIE Paris FRANCE
PONTUS IN THE AIR
PONTUS GROUP / PONTUS IN THE AIR
BOLD Stockholm SWEDEN
DOGA VISUAL IDENTITY
DOGA – DESIGN AND ARCHITECTURE NORWAY / DOGA VISUAL IDENTITY
CREUNA Oslo NORWAY
Gold
ESTONIA 100
GOVERNMENT OFFICE OF ESTONIA / ESTONIA
IDENTITY Tallinn ESTONIA
CORPORATE IDENTITY IT IS EASY
IT IS EASY / SERVICE COMPANY
BRANLAB Moscow RUSSIA
ROSA SCHAPIRE ART PRIZE
FREUNDE DER HAMBURGER KUNSTHALLE / CORPORATE DESIGN FOR ROSA SCHAPIRE ART PRIZE
PETER SCHMIDT GROUP Hamburg GERMANY
MYSKIN
T.D.G. VERTRIEBS GMBH & CO. KG / MYSKIN
KOREFE Hamburg GERMANY
EYES CREAM
T.D.G. VERTRIEBS GMBH & CO. KG / EYES CREAM
KOREFE Hamburg GERMANY
HOBO IDENTITY
NORDIC HOTELS & RESORTS / HOBO A BOUTIQUE HOTEL
IDENTITY WORKS Stockholm SWEDEN
LIVING TEXTURE
GRUT / RESTAURANT&BREWERY
SUPREMATIKA Moscow RUSSIA
Short List
A02 Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Grand Prix
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM
Silver
BRAND REFRESH DFL DEUTSCHE FUßBALL LIGA
DFL DEUTSCHE FUßBALL LIGA GMBH / DFL DEUTSCHE FUßBALL LIGA GMBH
DFL DIGITAL SPORTS Cologne GERMANY
EUROVISION 2017 UKRAINE
EUROVISION / SONG CONTEST
BANDA AGENCY Kiev UKRAINE
LADBIBLE GROUP REBRAND
LADBIBLE GROUP / MEDIA BRAND
LADBIBLE London UNITED KINGDOM
B01 Posters
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
VERSATILE WORDS
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY
THE ART OF JOURNALISM
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND
NEWSPAPER STACK
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY
INTRODUCE YOURSELF. PROPERLY.
MOO / MOO BUSINESS CARDS
MOO London UNITED KINGDOM
STORIES ARE EVERYWHERE
INSTAGRAM / INSTAGRAM STORIES FEATURE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
THE ART OF TECHNO
NEOPOP / ELETRONIC MUSIC FESTIVAL
PARTNERS Lisbon PORTUGAL
#HELMETHAIRSTYLE - ANICA
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY
NO MORE BLACK TARGETS
NEW YORK SOCIETY FOR ETHICAL CULTURE / NO MORE BLACK TARGETS
FF PARIS FRANCE
Bronze
IN THE WORLD OF PLAY-DOH
HASBRO / PLAY-DOH
DDB PARIS FRANCE
B02 Promotional Item Design
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
CARTEL COM
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
Gold
SIGNED BY BEES
A. DARBO AG / DARBO AUSTRIAN BEEKEEPER´S HONEY
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA
MINIATURE MONUMENTS
HEINEKEN / HEINEKEN
HAVAS DUBLIN IRELAND
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY
THE BOOK TAPE
RANDOM HOUSE / HEYNE HARDCORE
SERVICEPLAN GERMANY Munich GERMANY
LITTLE COUNTS
PENNY-MARKT / PENNY RICE
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE ARCHAEOLOGIST
EHINGER KRAFTRAD / THE ARCHAEOLOGIST DRY GIN
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE THEORY SONGBOOK
GJENSIDIGE / INSURANCE
HYPER INTERACTIVE Oslo NORWAY
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
THE JUMPING SANDWICH
HOCHLAND DEUTSCHLAND GMBH / TOAST-IT! BBQ STYLE
KOLLE REBBE Hamburg GERMANY
THE RAIN PACK
HANSGROHE SE / HANSGROHE RAINDANCE SELECT
KOLLE REBBE Hamburg GERMANY
THE LACE CASE
EKN FOOTWEAR GMBH / LOW SEED RUNNER
KOLLE REBBE Hamburg GERMANY
THE TEABAG COLLECTION
HÄLSSEN & LYON GMBH / TEA
KOLLE REBBE Hamburg GERMANY
Bronze
THE CAN NOT SLEEP CAN
RAUCH FRUCHTSÄFTE GMBH & CO OG / ESPRESSO
KOLLE REBBE Hamburg GERMANY
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK
Short List
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
RIPE CHECK
REWE / STICKERS ON PRODUCT
THJNK Hamburg GERMANY