Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity: Consumer / Corporate / Non-profit
LAUNCH OF JO&JOE
ACCORHOTELS / JO&JOE
W&CIE Paris FRANCE
PONTUS IN THE AIR
PONTUS GROUP / PONTUS IN THE AIR
BOLD Stockholm SWEDEN
DOGA VISUAL IDENTITY
DOGA – DESIGN AND ARCHITECTURE NORWAY / DOGA VISUAL IDENTITY
CREUNA Oslo NORWAY
Gold
ESTONIA 100
GOVERNMENT OFFICE OF ESTONIA / ESTONIA
IDENTITY Tallinn ESTONIA
CORPORATE IDENTITY IT IS EASY
IT IS EASY / SERVICE COMPANY
BRANLAB Moscow RUSSIA
ROSA SCHAPIRE ART PRIZE
FREUNDE DER HAMBURGER KUNSTHALLE / CORPORATE DESIGN FOR ROSA SCHAPIRE ART PRIZE
PETER SCHMIDT GROUP Hamburg GERMANY
MYSKIN
T.D.G. VERTRIEBS GMBH & CO. KG / MYSKIN
KOREFE Hamburg GERMANY
EYES CREAM
T.D.G. VERTRIEBS GMBH & CO. KG / EYES CREAM
KOREFE Hamburg GERMANY
HOBO IDENTITY
NORDIC HOTELS & RESORTS / HOBO A BOUTIQUE HOTEL
IDENTITY WORKS Stockholm SWEDEN
LIVING TEXTURE
GRUT / RESTAURANT&BREWERY
SUPREMATIKA Moscow RUSSIA
Short List
A02 Rebrand / Refresh of an existing Brand: Consumer / Corporate / Non-profit
THEY CALL US LEEUWINNEN
NIKE / NIKE WOMENS FOOTBAL
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Grand Prix
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
MAGENTA UNLEASHED
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM
SAATCHI & SAATCHI London UNITED KINGDOM
Silver
BRAND REFRESH DFL DEUTSCHE FUßBALL LIGA
DFL DEUTSCHE FUßBALL LIGA GMBH / DFL DEUTSCHE FUßBALL LIGA GMBH
DFL DIGITAL SPORTS Cologne GERMANY
EUROVISION 2017 UKRAINE
EUROVISION / SONG CONTEST
BANDA AGENCY Kiev UKRAINE
LADBIBLE GROUP REBRAND
LADBIBLE GROUP / MEDIA BRAND
LADBIBLE London UNITED KINGDOM
B01 Posters
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
VERSATILE WORDS
IKEA / SMALL SPACE SMART SOLUTIONS
THJNK Hamburg GERMANY
THE ART OF JOURNALISM
HELSINGIN SANOMAT / HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND
NEWSPAPER STACK
DER TAGESSPIEGEL / DER TAGESSPIEGEL
SCHOLZ & FRIENDS Berlin GERMANY
INTRODUCE YOURSELF. PROPERLY.
MOO / MOO BUSINESS CARDS
MOO London UNITED KINGDOM
STORIES ARE EVERYWHERE
INSTAGRAM / INSTAGRAM STORIES FEATURE
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
THE ART OF TECHNO
NEOPOP / ELETRONIC MUSIC FESTIVAL
PARTNERS Lisbon PORTUGAL
#HELMETHAIRSTYLE - ANICA
GERMAN ROAD SAFETY COUNCIL + THE FEDERAL MINISTRY OF TRANSPORT / BIKE SAFETY
SCHOLZ & FRIENDS Berlin GERMANY
NO MORE BLACK TARGETS
NEW YORK SOCIETY FOR ETHICAL CULTURE / NO MORE BLACK TARGETS
FF PARIS FRANCE
Bronze
IN THE WORLD OF PLAY-DOH
HASBRO / PLAY-DOH
DDB PARIS FRANCE
B02 Promotional Item Design
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
CARTEL COM
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
Gold
SIGNED BY BEES
A. DARBO AG / DARBO AUSTRIAN BEEKEEPER´S HONEY
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA
MINIATURE MONUMENTS
HEINEKEN / HEINEKEN
HAVAS DUBLIN IRELAND
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY
THE BOOK TAPE
RANDOM HOUSE / HEYNE HARDCORE
SERVICEPLAN GERMANY Munich GERMANY
LITTLE COUNTS
PENNY-MARKT / PENNY RICE
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE ARCHAEOLOGIST
EHINGER KRAFTRAD / THE ARCHAEOLOGIST DRY GIN
SERVICEPLAN GERMANY Munich GERMANY
Short List
THE THEORY SONGBOOK
GJENSIDIGE / INSURANCE
HYPER INTERACTIVE Oslo NORWAY
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
THE JUMPING SANDWICH
HOCHLAND DEUTSCHLAND GMBH / TOAST-IT! BBQ STYLE
KOLLE REBBE Hamburg GERMANY
THE RAIN PACK
HANSGROHE SE / HANSGROHE RAINDANCE SELECT
KOLLE REBBE Hamburg GERMANY
THE LACE CASE
EKN FOOTWEAR GMBH / LOW SEED RUNNER
KOLLE REBBE Hamburg GERMANY
THE TEABAG COLLECTION
HÄLSSEN & LYON GMBH / TEA
KOLLE REBBE Hamburg GERMANY
Bronze
THE CAN NOT SLEEP CAN
RAUCH FRUCHTSÄFTE GMBH & CO OG / ESPRESSO
KOLLE REBBE Hamburg GERMANY
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
REMEMBRA FROM THE BONPRIX PINK COLLECTION.
BONPRIX HANDELSGESELLSCHAFT MBH / REMEMBRA
JUNG VON MATT Hamburg GERMANY
TUBORG BEER PLUGS
TUBORG / BEER
CP+B Copenhagen DENMARK
Short List
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
ADOBE - HOVERING ART DIRECTOR
ADOBE / ADOBE STOCK
ACHTUNG!mcgarrybowen Amsterdam THE NETHERLANDS
PORCELAIN BONES
OSTEOPOROSIS / OSTEOPOROSIS
HUMANSEVEN Paris FRANCE
RIPE CHECK
REWE / STICKERS ON PRODUCT
THJNK Hamburg GERMANY

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.