BEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA

TitleBEAUTIFUL MINDS - THE WORLD OF SYNESTHESIA
BrandDEUTSCHE SYNÄSTHESIE-GESELLSCHAFT E. V.
Product/ServiceMICROSITE
Category B04. Overall Functional Design
Entrant DENKWERK Cologne, GERMANY
Idea Creation DENKWERK Cologne, GERMANY
Production DENKWERK Cologne, GERMANY
Credits
Name Company Position
Alina Schlaier denkwerk GmbH Creative Director
Raphael Ferraz denkwerk GmbH Art Director
Josefine Leonhardt denkwerk GmbH UX Designerin
Gregor Kuschmirz denkwerk GmbH Motion Director
Alexander Mitzkus denkwerk GmbH Motion Design
Corinna Voss denkwerk GmbH Editor
Ulrike Stemmer denkwerk GmbH Strategic Planner
Marcel Nürnberger denkwerk GmbH Project Manager

The Campaign

World’s First Interactive Synesthesia Experience Synesthesia is a neurological phenomenon where the stimulation of one sense triggers another, e.g. tasting shapes, seeing music or hearing colors. One in twenty has it and while many consider it a super power, for others it’s problematic. Children are often misdiagnosed as autistic, because parents, caregivers, teachers and physicians aren’t familiar with synesthesia. The DSG is committed to changing this, but needed support. We took four synesthetes’ perceptions and translated them into digital and virtual space. Our website and VR app show synesthesia in a playful, moving, intuitive and immersive way – for everyone.

Creative Execution

To open people’s eyes to this phenomenon, we made synesthesia visible through the eyes of those affected by it. For this, we took the perceptions of Molly, Ina, Silja and Leonore and translated them into digital and virtual space. All so we could raise awareness in a playful, moving, intuitive and immersive way – via a synesthetically designed platform and VR app. In short: by creating a synesthetic experience with lasting fascination.