RIJKS SNAPGUIDE

TitleRIJKS SNAPGUIDE
BrandRIJKSMUSEUM
Product/ServiceRIJKS SNAPGUIDE
Category B01. User Experience Design (UX)
Entrant MEDIAMONKS Amsterdam, THE NETHERLANDS
Idea Creation MAAK Amsterdam, THE NETHERLANDS
Idea Creation 2 MEDIAMONKS Amsterdam, THE NETHERLANDS
Idea Creation 3 RIJKSMUSEUM Amsterdam, THE NETHERLANDS
Production MEDIAMONKS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
MAAK MAAK Creative Agency
Rijkmuseum Rijkmuseum Museum & PR
MediaMonks MediaMonks Creative Production Partner

The Campaign

To connect the mobile-first and social media savvy generation of today with 17th century art by using popular social media influencers. Using some of the Netherland’s most famous influencers, the idea was to engage youth in a fun and informal app that aims to educate teens on art history in a way that matches their digital-first behaviour and relates to their present day life experience.

Creative Execution

Implementation SnapGuide was launched in April 2017 at the Rijksmuseum Amsterdam as part of the education curriculum. Placement & Scale Rijksmuseum, Amsterdam, the Netherlands Touch points Mobile and social media Materials, style elements, design choices Design choices were inspired by popular social media channels that young people use. We wanted to make sure that it was fun and playful to use the app, and that from a user experience it would feel familiar. Our aim was to try and maximise engagement with both the art on show and the app. Methods and process During the concept and production phase, the SnapGuide was tested on a pre-selected target audience that included students and teachers, with the feedback being overwhelmingly positive. Following this, the app was launched at the Rijksmuseum as part of the education curriculum. Timeline Production for the SnapGuide began on the 1st of February 2017 and was finished on the 5th of April 2017, with the SnapGuide becoming a semi-permanent feature of the museum.