THE SOUNDBOOK APP

Short List
TitleTHE SOUNDBOOK APP
BrandNORDSÜD PUBLISHING HOUSE
Product/ServiceAPP
Category A05. Music / Sound Design
Entrant JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Idea Creation JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Media Placement JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
PR JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Production JUNG VON MATT/LIMMAT Zürich, SWITZERLAND
Credits
Name Company Position
Dennis Lueck Jung von Matt/Limmat Chief Creative Officer
Alain Eicher Jung von Matt/ Limmat Creative Director
Hanja Heuss Jung von Matt/ Limmat Creative Director Digital
Marie Vuilleumier Jung von Matt/ Limmat Consultant
Renè Schwarz Jung von Matt/ Limmat Executive Digital Director
Cansu Sezer Jung von Matt/ Limmat Art Director Digital
Lukas Frischknecht Jung von Matt/ Limmat Art Director
Ben Staudemann Jung von Matt/ Limmat Art Director
Manuela Tappe Jung von Matt/ Limmat Art Director

The Campaign

The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.

Creative Execution

The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.