JAGUAR E-PACE LIMITED EDITION 3D ILLUSTRATIONS

TitleJAGUAR E-PACE LIMITED EDITION 3D ILLUSTRATIONS
BrandJAGUAR LAND ROVER
Product/ServiceJAGUAR E-PACE
Category A02. Digital Illustration
Entrant FOXTROT PAPA London, UNITED KINGDOM
Idea Creation FOXTROT PAPA London, UNITED KINGDOM
Credits
Name Company Position
Andy Thomas Foxtrot Papa Executive Creative Director
Ross Trigg Foxtrot Papa Creative Director
Chris Labrooy - CGI Artist
Alex England Foxtrot Papa Art Director
Francisco Gomes Foxtrot Papa Art Editor
George Chapman Foxtrot Papa Content Strategist
Jenny Richardson Foxtrot Papa Senior Account Director
Rosie Crane-Davis Foxtrot Papa Account Manager

The Campaign

To take the E-PACE photography to the next level and inject a real sense of fun, we proposed supplementing the main suite of photo assets with a selection of CGI images from celebrated automotive surrealist Chris Labrooy. Chris has received praise and coverage from leading media outlets such as CNN and Design Boom, alongside working for brands such as Nike, TFL and British Airways.

Creative Execution

Our idea was to juxtapose the Jaguar E-PACE within surreal CGI landscapes to challenge perceptions of boredom and monotony. These landscapes are situations that drivers all over the world encounter every day: flyovers, junctions, roads and the wider urban sprawl. The car itself also injects a playful twist. Sometimes there are three cars in the image; other times there's just one on its own. The cars twist, warp and make surreal sculptural shapes. The resulting visual metaphors highlight the car’s youthful character, as it injects fun into even the most mundane urban playgrounds.