Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
RESPONSIBILY THE BEER
UBREW
BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER
FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN HEALTH & LIFE
München
GERMANY
Short List
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
THE RIGHT VEGETABLES
INTERMARCHÉ
VEGETABLES
ROMANCE Paris FRANCE ROMANCE
Paris
INTERMARCHE
Paris
FRANCE
Silver
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Bronze
SKIP THE STORE
KOLONIAL.NO
ONLINE GROCERY STORE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
Short List
A05 Travel, Transport & Leisure
2H04
SNCF
TGV
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
A06 Media & Publications
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA
YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN THE CYRANOS//McCANN
Barcelona
SPAIN
Silver
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Bronze
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA
Bronze
SAFEST ROUTE
GROUPAMA
GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE
Short List
A08 Corporate Image
THE HOUDINI MENU
HOUDINI SPORTSWEAR
SPORTSWEAR
McCANN STOCKHOLM SWEDEN McCANN STOCKHOLM
SWEDEN
Short List
A09 Corporate Social Responsibility
1ST GRRRADE
MARS
PEDIGREE® PET FOOD
BBDO RUSSIA GROUP Moscow RUSSIA BBDO RUSSIA GROUP
Moscow
RUSSIA
Short List
A10 Public Sector
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Gold
ONE BOOK FOR PEACE
INTER-RELIGIOUS COUNCIL IN BOSNIA AND HERZEGOVINA
PUBLIC SERVICES
NEW MOMENT NEW IDEAS COMPANY Belgrade SERBIA NEW MOMENT NEW IDEAS COMPANY
Belgrade
SERBIA
Short List
A11 Charities & Non-profit
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Bronze
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
B01 Flat Mailing
REALITY XMAS
DOCTORS OF THE WORLD
INTERNATIONAL MEDICAL CHARITY
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
B02 Dimensional Mailing
PORCELAIN BONES
OSTEOPOROSIS
OSTEOPOROSIS
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE
Short List
B03 Use of Ambient Media: Small Scale
THE HUMANIUM METAL INITIATIVE
IM
HUMANIUM METAL
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
GREAT WORKS
Stockholm
SWEDEN
Gold
MCCOINS
MCDONALD'S
FAST FOOD
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Bronze
SKIN MEMORIES
EUROMELANOMA
SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Bronze
HEARTS
HANSAPLAST GLOBAL
KIDS BANDAGES
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE
Brussels
BELGIUM
Short List
B04 Use of Ambient Media: Large Scale
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY
PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
FRANCE
GERMANY
Silver
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
B05 Use of Broadcast
I'M STILL HERE
ALZHEIMERLIGA
ALZHEIMER DISEASE
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Short List
B06 Use of Print or Outdoor
ELECTION CAMPAIGN
THE ECONOMIST
THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
Bronze
LIBÉ DES RÉFUGIÉS
LIBÉRATION
LIBÉRATION NEWSPAPERS
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
B07 Use of Technology
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Gold
C01 Use of Digital Platforms
A WORLD WITH NO HEROES
UBISOFT
GHOST RECON WILDLANDS
DDB PARIS FRANCE DDB PARIS
Paris
UBISOFT
FRANCE
Silver
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
C02 Use of Mobile
THE MAGIC WALLPAPER
CASTORAMA
STORE TOOLS
TBWA\PARIS FRANCE TBWA\PARIS
TBWA\DAN PARIS
FRANCE
Silver
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
GET THE FLOW
VODAFONE
VODAFONE
DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM
THE NETHERLANDS
Bronze
C03 Use of Social Platforms
FAIL
NORWEGIAN RED CROSS
FIRST AID
TRY Oslo NORWAY TRY
Oslo
NORWAY
Silver
LIKE MY ADDICTION
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN
SUN SAFETY
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
WORLDS APART
HEINEKEN
BEER
HEINEKEN UK London UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
Short List
C04 Real-Time Response
IKEA RESPONDS TO BALENCIAGA
IKEA
FRAKTA BAG
ACNE Stockholm SWEDEN IKEA
Malmö
SWEDEN
Silver
WINTER IS COMING
IKEA NORWAY
IKEA BRAND
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
C05 Co-Creation & User Generated Content
CONTRÔLE DE LA POITRINE
OM
CONTRÔLE DE LA POITRINE
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
THE FANCHISE MODEL
MICROSOFT
XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
D01 Data Strategy
SAFEST ROUTE
GROUPAMA
GROUPAMA
GROUPAMA Paris FRANCE MARCEL
Paris
FRANCE
Gold
RETAIL THERAPY
IKEA
FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA
Stockholm
SWEDEN
Short List
D02 Data-Driven Targeting
SBERBANK NEIGHBORHOODS
SBERBANK
LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA GOOD
Moscow
RUSSIA
Silver
E02 Retention
LIVE. FROM A DIFFERENT WORLD
VODAFONE
TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
Short List
E03 Launch / Re-launch
RESPONSIBILY THE BEER
UBREW
BEER
McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP
Milan
ITALY
Short List
G02 Low Budget / High Impact Campaign
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH
BURGER KING
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Bronze
SWEDEN ON AIRBNB
VISITSWEDEN
VISITSWEDEN
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Bronze