Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
JACOBS AROMA SESSION
JACOBS DOUWE EGBERTS / JACOBS MONARCH
E:MG Moscow RUSSIA
FEEDITBAG - THE FIRST BAG THAT GIVES LIFE
FEEDitBAG / FEEDITBAG (A 100% BIO-DEGRADABLE BAG)
CHEIL WORLDWIDE Frankfurt GERMANY
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
RIBBONIZATION
MARS / CHOCOLATE BAR
BBDO RUSSIA GROUP Moscow RUSSIA
COCA-COLA GUESS
COCA-COLA / BEVERAGES
McCANN BUCHAREST ROMANIA
RESPONSIBILY THE BEER
UBREW / BEER
McCANN WORLDGROUP Milan ITALY
Short List
A02 Durable Consumer Goods
FITTLE
RAVENSBURGER / FITTLE BRAILLE PUZZLE
SERVICEPLAN GERMANY Munich GERMANY
Short List
ADIDAS GLITCH
ADIDAS FOOTBALL / ADIDAS GLITCH
IRIS London UNITED KINGDOM
A03 Cars & Automotive Products & Services
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
THE DREAM CRADLE
RENAULT / DREAM CRADLE
RENAULT Paris FRANCE
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND
PAINTING GERMAN CARS IN BRITISH COLORS
EMIL FREY AG / CARS
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
#HONDANEXTDOOR
HONDA / CARS
SID LEE Paris FRANCE
THE WORLD'S LONGEST EMAIL
VAUXHALL / AUTOMOTIVE
MRM METEORITE London UNITED KINGDOM
LOGO SWITCH
AUDI / AUDI
AKESTAM HOLST NOA Stockholm SWEDEN
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
THE RIGHT VEGETABLES
INTERMARCHÉ / VEGETABLES
ROMANCE Paris FRANCE
Silver
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
GIVE-BAG
PENNY / PENNY MEHRWEGTRAGETASCHE
SERVICEPLAN GERMANY Munich GERMANY
SKIP THE STORE
KOLONIAL.NO / ONLINE GROCERY STORE
ANORAK Oslo NORWAY
Short List
WINTER IS COMING
IKEA NORWAY / IKEA BRAND
SMFB Oslo NORWAY
RETAIL THERAPY
IKEA / FURNITURE
AKESTAM HOLST NOA Stockholm SWEDEN
Bronze
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
LOVING "IT"
BURGER KING DEUTSCHLAND GMBH / BURGER KING
GRABARZ & PARTNER Hamburg GERMANY
A05 Travel, Transport & Leisure
2H04
SNCF / TGV
BUZZMAN Paris FRANCE
Short List
OUICROQUETTE
OUIBUS / OUIBUS
BUZZMAN Paris FRANCE
GUIDED BY FANS
VISIT OSLO / OSLO
ANORAK Oslo NORWAY
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM BONDING BUFFET
KLM ROYAL DUTCH AIRLINES / KLM BONDING BUFFET
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
DINNER WITH GEORGIA
GEORGIAN NATIONAL TOURISM ADMINISTRATION / GEORGIA
WINDFOR'S Tbilisi GEORGIA
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
A06 Media & Publications
YOURNALIST
EITB - EUSKAL IRRATI TELEBISTA / YOURNALIST
THE CYRANOS//McCANN Barcelona SPAIN
Silver
THE FANCHISE MODEL
MICROSOFT / XBOX DESIGN LAB
McCANN LONDON UNITED KINGDOM
ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER
MICROSOFT / XBOX / DEAD RISING 4
McCANN LONDON UNITED KINGDOM
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
A WORLD WITH NO HEROES
UBISOFT / GHOST RECON WILDLANDS
DDB PARIS FRANCE
Bronze
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN
SBERBANK NEIGHBORHOODS
SBERBANK / LOANS FOR SMALL BUSINESSES
SBERBANK OF RUSSIA Moscow RUSSIA
Bronze
DEBT COLLECTOR FOR HIRE - AN INNOVATIVE ONLINE CAMPAIGN FOR THE INNOVATIVE FEATU
DEUTSCHER SPARKASSEN- UND GIROVERBAND E.V. / KWITT
JUNG VON MATT Hamburg GERMANY
SAFEST ROUTE
GROUPAMA / GROUPAMA
GROUPAMA Paris FRANCE
Short List
UNLOCK SWITZERLAND
SWISSCOM (SWITZERLAND) LTD / -
HEIMAT Berlin GERMANY
#SNOWDRAWINGS
SWISSCOM / -
HEIMAT Berlin GERMANY
A08 Corporate Image
THE HOUDINI MENU
HOUDINI SPORTSWEAR / SPORTSWEAR
McCANN STOCKHOLM SWEDEN
Short List
DINNEROLOGY
IKEA / IKEA FOOD
McCANN SPAIN MADRID SPAIN
GUARDIAN FANS
HEINEKEN / HEINEKEN
HEINEKEN Milan ITALY
CHILDREN OF UNDERSTANDING
CAMPOFRÍO / CAMPOFRÍO
McCANN SPAIN MADRID SPAIN
#MAKETHEFUTURE
SHELL GLOBAL / BRAND
SHELL BRANDS INTERNATIONAL Baar SWITZERLAND
A09 Corporate Social Responsibility
? EVERYONE
HEMA / T-SHIRT & LOVE
XXS AMSTERDAM THE NETHERLANDS
SPORTS SWEDISH FOR IMMIGRANTS
SVENSKA SPEL / STATE-OWNED BETTING
JUNG RELATIONS Stockholm SWEDEN
THE LITTLE CHICKEN NAMED PONG-PONG
PEARSON / PROJECT LITERACY
WEBER SHANDWICK London UNITED KINGDOM

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.