Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
A03 Cars & Automotive Products & Services
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
A04 Retail, e-Commerce, Restaurants & Fast Food Chains
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
A05 Travel, Transport & Leisure
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
KLM BONDING BUFFET
KLM ROYAL DUTCH AIRLINES / KLM BONDING BUFFET
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM FLIGHT UPGRADER
KLM ROYAL DUTCH AIRLINES / KLM FLIGHT UPGRADER
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
KLM CARE TAG
KLM ROYAL DUTCH AIRLINES / KLM CARE TAG
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
A06 Media & Publications
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
A07 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN
A11 Charities & Non-profit
DON'T TELL MARTTI
CRISIS MANAGEMENT INITIATIVE (CMI) / PEACE BROKERING
MILTTON Helsinki FINLAND
B02 Dimensional Mailing
HOCKÅR – THE FIRST MULTIFUNCTIONAL IMAGE BROCHURE MAILING
BY MAREI EINRICHTUNGSKONZEPTE AG / DESIGNER FURNITURE
AGENTUR AM FLUGHAFEN Altenrhein SWITZERLAND
BEAT BOTTLE
CARLSBERG GROUP / TUBORG / BEER
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
THE TEABAG COLLECTION
HÄLSSEN & LYON GMBH / TEA
KOLLE REBBE Hamburg GERMANY
GAME OF PAIN
RECORDATI PHARMA GMBH / ORTOTON®
PINK CARROTS COMMUNICATIONS Frankfurt GERMANY
THE BOOK TAPE
RANDOM HOUSE / HEYNE HARDCORE
SERVICEPLAN GERMANY Munich GERMANY
B03 Use of Ambient Media: Small Scale
LOVE LIVED HERE
OPEN PRIDE UK / PRIDE IN LONDON
PROXIMITY LONDON UNITED KINGDOM
THE EMPTY CLASSROOM PICTURE
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS SAFETY
SERVICEPLAN FRANCE Paris FRANCE
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
B04 Use of Ambient Media: Large Scale
THE HUMAN BILLBOARD
LE CRAN / ANTI RACISM ORGANISATION
BLACKTOOL Paris FRANCE
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
THE BIG TRAVEL DIARY OF SWITZERLAND
IFOLOR / IFOLOR PHOTO BOOK
NOTCH INTERACTIVE Zurich SWITZERLAND
THE SCANIA CLOCK
SCANIA / TRUCKS AND SERVICES
TBWA\STOCKHOLM SWEDEN
B05 Use of Broadcast
THE MARATHRON
SKY ITALIA / GAME OF THRONES
M&C SAATCHI Milan ITALY
LABEL OF LOVE
MONOPRIX / MONOPRIX - 85 YEARS OF THE BRAND
ROSAPARK Paris FRANCE
B07 Use of Technology
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
C01 Use of Digital Platforms
THE TRUTH REVEALING BANNERS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
AIR PARTNER OF McCANN Brussels BELGIUM
PAX IT
IKEA DEUTSCHLAND GMBH & CO. KG / PAX WARDROBE
GRABARZ & PARTNER Hamburg GERMANY
C03 Use of Social Platforms
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE
FOREST OF FRIES
MCDONALD'S / PROMISE OF QUALITIY
THJNK Hamburg GERMANY
C05 Co-Creation & User Generated Content
HELP A DANE
DANISH CANCER SOCIETY & TRYGFONDEN / SUN SAFETY
&CO Copenhagen DENMARK
THE BIG TRAVEL DIARY OF SWITZERLAND
IFOLOR / IFOLOR PHOTO BOOK
NOTCH INTERACTIVE Zurich SWITZERLAND
D02 Data-Driven Targeting
A ’DAM FRESH HEINEKEN
HEINEKEN INTERNATIONAL / HEINEKEN
DDB & TRIBAL AMSTERDAM THE NETHERLANDS
D03 Use of Real-Time Data
AIMEN
CANAL+ / CANAL+
BETC Paris FRANCE
THE VIRTUAL CRASH BILLBOARD
PARISIAN ROAD SAFETY AUTHORITY / PEDESTRIANS ROAD SAFETY
SERVICEPLAN FRANCE Paris FRANCE
E01 Acquisitions
THE MARATHON SCOUTS
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
THE IMPOSSIBLE SIGNING SESSIONS
BOL.COM / ONLINE BOOKSTORE
DDB BRUSSELS BELGIUM
E02 Retention
SKIN MEMORIES
EUROMELANOMA / SKIN CANCER PREVENTION
BBDO BELGIUM Brussels BELGIUM
GOMME À MACHER
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE
E03 Launch / Re-launch
SHARES FOR SHARES
HOMEYZ / PEER-TO-PEER BUSINESS APPLICATION
HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels BELGIUM
ALI COLA. THE COLA IN SKIN COLORS.
ALI COLA / COLA
LOVED Hamburg GERMANY
TEDDY ASSISTANCE
ROADY / TEDDY ASSISTANCE
ROADY Paris FRANCE
THE CHANGING CATALOGUE
IKEA ITALY / CATALOGUE
STV DDB Milan ITALY
G01 Integrated Campaign led by Direct
THE WORLD'S FIRST REAL CABLE SWEATER
NEXANS / NEXANS MICROCABLE
MECKA Boras SWEDEN
ELECTION CAMPAIGN
THE ECONOMIST / THE ECONOMIST MAGAZINE
PROXIMITY LONDON UNITED KINGDOM
G02 Low Budget / High Impact Campaign
FROM FAT TO FUEL
FINNISH CHEMICAL INDUSTRY, NESTE, K-GROUP, LASSILA & TIKANOJA, RINKI, HONKAJOKI, / CIRCULAR ECONOMY, NESTE MY RENEWABLE DIESEL
MILTTON Helsinki FINLAND
LOVE LIVED HERE
OPEN PRIDE UK / PRIDE IN LONDON
PROXIMITY LONDON UNITED KINGDOM
LIKESHOW
TICKETLAND / TICKETLAND.RU MOBILE APP
VOSKHOD Ekaterinburg RUSSIA