LIKESHOW

TitleLIKESHOW
BrandTICKETLAND
Category G02. Low Budget / High Impact Campaign
Product/ServiceTICKETLAND.RU MOBILE APP
Entrant VOSKHOD Ekaterinburg, RUSSIA
Idea Creation VOSKHOD Ekaterinburg, RUSSIA
PR VOSKHOD Ekaterinburg, RUSSIA
Production DONE CREATIVE Ekaterinburg, RUSSIA
Credits
Name Company Position
Andrey Gubaydullin Voskhod Executive Creative Director
Anton Mamykin Voskhod Copywriter
Elizaveta Larionova Voskhod BTL manager
Dmitry Donik Voskhod Head of non-standard projects
Dmitry Maslakov Voskhod Digital Creative Director
Anna Maslyakova Voskhod Digital Art Director
Valery Zakharov Voskhod Technical Lead
Lilia Zagidullina Voskhod Designer

The Campaign

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show.

The Brief

Overall budget: $6000. This includes digital production: Instagram bot and promo site. We did not use paid media.

Creative Execution

They received likes from this bot’s accounts, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monologue lines, one could test their knowledge of the play and win a promo code.

Results

What can be better than a good theatre show? A good theatre show with a good discount! In 2 weeks 280 000 Peterburgians became spectators of our LikeShows. 16 800 of them received promo codes The Ticketland app was downloaded 5700 times and it all happened with a small budget.

We spoke directly to our TA.

We created an Instagram bot. The algorithm found Instagramers from St. Petersburg, who posted photos of theatre life.