|Category||A05. Travel, Transport & Leisure|
|Entrant||BUZZMAN Paris, FRANCE|
|Idea Creation||BUZZMAN Paris, FRANCE|
|Production||BUZZMAN Paris, FRANCE|
|Production 2||SOVAGE Paris, FRANCE|
|Production 3||THE Paris, FRANCE|
|Production 4||FIRM STUDIO Paris, FRANCE|
|Roland de Barbentane||OUIBUS||General Director|
|Sylvain Gaboriaud||OUIBUS||Marketing & Commercial Director|
|Béatrice Godineau||OUIBUS||Brand & Client experience Director|
|Irène Leibovitz||OUIBUS||Advertising & Brand Manager|
|David Fhal||OUIBUS||Brand Communication Manager|
|Alexis Toutain||OUIBUS||Social Media Manager|
|Marine Aurousseau||OUIBUS||Community Manager|
|Georges Mohammed- Chérif||BUZZMAN||President and Executive Creative Director|
|Julien Levilain||BUZZMAN||Managing Director|
|Patrice Lucet||Buzzman||Creative Director|
|Philippe Boucheron||Buzzman||Creative Director|
|Simon Fellbom||BUZZMAN||Artistic Director|
|Laura Quiles||BUZZMAN||Account Director|
|Alexandre Soloy||BUZZMAN||Account Executive|
|Chloé Henry||BUZZMAN||Assistant Account Executive|
|Julien Scaglione||BUZZMAN||Head of Social Media|
|Alexandre Ponte||BUZZMAN||Social Media Manager|
|Jean-François Deconchat||BUZZMAN||Community Manager|
|Amélie Juillet / Kenza Bennani||BUZZMAN||Head of PR & Communication / PR Assistant|
|Victoria Morin||BUZZMAN||PR & Communication Assistant|
|Vanessa Barbel||BUZZMAN||Head of TV Production|
|Ayman Jaroudi||BUZZMAN||TV Production|
|Julian Nodolwsky||Julian Nodolwsky||Director|
|Willy Morence||Willy Morence||Producer|
The CampaignWe've launched a new service OUICROQUETTE the first service that allows you to book your ticket and find a free petsitter in less than 24 hours. Each traveler could once after having booked his ticket, take advantage of the service OUICROQUETTE, contacting a selection of petsitter and book for free 3 days of guard.
Creative ExecutionThe media strategy was aimed to reach our target (18 - 35 years old) with different levers to have an important repetition and promote our summer offer : > Cinema : broadcast of our film 30s in 4083 movie theaters during to take advantage of the spectators' attention to address our message. > Social Media : creation of a specific animation with contents and posts containing the message of the film. (For example with dedicated gifs taken from the movie) > DOOH : campaign in French railway stations and Paris subways (1849 screens) to encourage travelers to privilege OUIBUS. > Display : massive display dispositif on Youtube but also on websites and blogs travels and pets in affinity with the creative idea.
Results> Sales grew up by +26% > 42 milions of people reached > More than 1 400 pet-sitters booked > 59 appearances in medias > Social media engagement rate : 5,9% (versus 2,5% habitually)
We've produced an activation relying on a real consumer brake : "Leaving at the last minute is never easy because you always need a minimum get organized". Every year, thousands of pet owners cannot take summer vacations or leave for a long week-end at the last minute because of their pets. To answer at one this consumer brakes, we've launched a new service with the aim of facilitating the departure at the last minute.
On Ouibus, 50% of the bookings are made 3 days before the departure and on the mobile app and 40% of bookings are made on the departure day. Ouibus is the #easiestandcheapestwaytomove : we can find bookings without paying too much and at the last moment. We decided to capitalize on the last minute as a competitive advantage. What if, for once, a brand give a mean to take advantage of it? What if Ouibus urges French people to wait until the (very) last minute ? The idea : with Ouibus, nothing stops you from leaving next minute : nor the price or your pet.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.