TRAVEL MIND READER

ClientTURISMO DE PORTUGAL
Category B07. Use of Technology
TitleTRAVEL MIND READER
Product/ServicePORTUGAL TOURISM
Entrant PARTNERS Lisbon, PORTUGAL
Idea Creation PARTNERS Lisbon, PORTUGAL
Credits
Name Company Position
Ivo Purvis Partners Executive Creative Director
Pedro Lima Partners Creative Director
João Pereira Partners Planning Manager
Tomás Froes Partners Planning Director
Maria Caldeira Partners Copywriter
Duarte Pires Partners Digital Designer
Gil Correia Partners Digital Creative Director

The Campaign

We created a machines called the TRAVEL MIND READER that discovered the perfect travel destination. A machine that scanned your feelings to find the perfect places for you. Even the places you didn’t even imagine they existed but where already inside your brain. An ideia we could some in 3 points: 1. Scan: The mind reader detects and measures the brain activity. 2. Match: A new software matches emotion with destinations. 3 Discover: We show the user a video of the perfect place to visit in Portugal. Can’t skip your emotions Can’t skip adventure Can’ t skip love Can’t skip emotion Can’t skip Portugal

Creative Execution

After tapping into peoples emotions to discover relevant travel destinations, we showcased a targeted video that made the link between the emotion the perfect place for that person to experience in Portugal. We created a machines called theTRAVEL MIND READER that discovered the perfect travel destination. A machine that scanned your feelings to find the perfect places for you. Even the places you didn’t even imagine they existed but where already inside your brain. An ideia we could some in 3 points: 1. Scan: The mind reader detects and measures the brain activity. 2. Match: A new software matches emotion with destinations. 3 Discover: We show the user a video of the perfect place to visit in Portugal.

Results

People cued to live this experience and the media covered this brand activation promoting Portugal’s destinations and innovative spirit.

Tourism exhibitions are the arena of a fierce fight for attention. Having Portugal a much smaller budget compared to the main tourism destinations, we had to create something that would stand out in one of biggest world exhibitions. Hence, by using real time data, obtained by scanning the brain activity with a newly developed software, we matched emotions people had with destinations Portugal had to offer. After tapping into peoples brains we showcased a targeted video that made the link between the emotion the perfect place for that person to experience in Portugal. And people cued to live this experience.

Our strategy was tapping into peoples emotions to discover relevant travel destinations. For that we created a machine that used real time data, obtained by scanning the brain activity. And, with the development of a new software we matched emotions people had with destinations Portugal had to offer.