McDonald’s embraced the opportunity and designed custom made coin-rolls based on the most popular products on the menu.
Creative Execution
We designed and produced coin rolls based on our most popular products and offers.
Results
McDonald’s don’t disclose sales figures.
June 30 the Swedish 1, 2 and 5 SEK coins were taken out of use. McDonald's turned coin-rolls into a media channel to promote McDonald’s most popular products and help people spend their soon-to-be worthless coins. All they had to do was fill the rolls with coins and exchange them for the tasty treats pictured.
When other restaurants and stores did everything they could to stop people from paying with their soon-to-be worthless coins, McDonald’s did the opposite and made it easy.